BERLIN, Germany – The takeover war between Volkswagen and Porsche is playing out almost like a Shakespearean Drama. At the heart are two of Germany’s most well known and yet most reclusive industrial families - the Porsches and the Piechs, who incidentally belong to the same family line.
It began with Ferdinand Porsche, the German engineering genius who constructed the first Volkswagen, known at first as the KdF car, and then later as the VW Beetle. Porsche had several children, but two would come to define the family rift we are all now seeing.
Ferry Porsche would go on to manage the Porsche Engineer Bureau and oversee the construction of Porsche’s first own sports car, while Louise Porsche went on to marry Anton Piech and keep a high stake in the then fledgling Volkswagen Auto Company.
Fast forward to today and the main players are cousins Wolfgang Porsche, Ferry' son, who heads the supervisory board of Porsche SE, and Ferdinand Piech, Louise's son, who is at the helm of the Volkswagen board. Both men are involved in both companies, but Piech has been busy building the VW Empire while Wolfgang Porsche oversaw the rise of the tiny sports car maker to one of the most efficient car manufacturers in the world.
Then came Wendelin Wiediking, CEO of Porsche, who had the idea of attempting a hostile takeover. The tiny Porsche would try to take a majority stake in Volkswagen, the largest car company in Europe. Just to put this in perspective, Volkswagen turns out more vehicles a week than Porsche does in a whole year.
The deal failed and Porsche was left with massive debt of more than $10 billion, and now is when Ferdinand Piech saw his chance.
Piech gathered his friends in German politics and applied pressure on his cousin Wolfgang Porsche. After a long battle, Wolfgang conceded defeat. Porsche will probably merge with VW, thus losing much of its famed independence.
There is however some consolation in all this for Wolfgang Porsche. While he lost his top manager Wendelin Wiedeking and has allowed his company to fall into the fangs of Volkswagen, under the new management structure the Porsche and Piech families would hold more than 50 per cent of Volkswagen AG - and thus become more powerful and richer than ever before. Making this possibly one of the most profitable family feuds of all time.
Remember the anticipation that used to come with turning on a new computer? The graphics were cooler, the load-time faster and the new features in the operating system inspired awe.
When did that end? Starting up my latest laptop was a less than thrilling experience. Sure it was new and shiny, but the user experience was essentially the same as the computer I'd had before. Faster, yes, but the difference to me as a relatively average computer user was negligible. Look I love my new laptop, but it simply is not leaps and bounds ahead of my last one.
So that got me thinking - what would make my mouth drop open these days when it comes to a new laptop? There is only one thing that really frustrates me anymore: battery life. What good is wireless Internet when you can only be so far from a power socket? A 16-hour transcontinental flight and a four-hour battery life do not a happy work trip make.
Acer CEO J.T. Wang is betting other consumers feel the same way. The Taiwanese company has just launched a series of laptops they say have eight-plus hours of battery life. "Eight is a magical number, according to market studies." says Wang. "Because eight hours represents a whole day computing and you don't have to bring a big adapter."
Apparently, the battle to build a better battery is a battle of the bulge – it all comes down to weight. Building a lighter, more powerful battery appears to be more challenging than building lighter, more powerful chips.
As for me, I don't know if an eight-hour battery life is enough. I want 16. Or 24.Honestly I'd be happiest if I never had to plug the thing in at all.
How many hours of computing time would keep you satisfied?
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