February 3rd, 2010
10:42 AM GMT
Share this on:



February 3rd, 2010
03:38 AM GMT
Share this on:

"Warrior" is a 75 year old shoe brand from Shanghai. Its original mission? To outfit China's athletes with a simple and lightweight canvas trainer.

Known in Chinese as "Hui Li" (回力), the brand was a footwear favorite in China from the 60s to the early 80s. Today, not so much. Most Chinese youth prefer to be seen in Nike or Adidas.

But these days, "Warrior" is out to score a new audience in the West by positioning itself as a sort of hipster trainer with a story to tell.

And let it be known, these are award-winning shoes. According to its China-based website, "Warrior" shoes have "successively won the State Silver Medal for Quality, the prize of the Chemical industry Ministry for high-quality products and the prize of Shanghai for products."

Booyah. Or, as they say in China, 加油!



About Business 360

CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.

 
 
Powered by WordPress.com VIP