April 14th, 2010
02:33 PM GMT
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Where will the FIFA football World Cup take place in two months time? For most football fans, it will take place in FIFA-land and not South Africa.

Twenty six BILLION people will watch the World Cup on their television over the month-long tournament, say FIFA. South Africa Tourism estimates that between 300,000 and 350, 000 people will physically travel to South Africa to watch the games. Others say South Africa will be lucky in the current economic climate to get anywhere close to 300,000 visitors in June and July 2010

So how does the South African tourism industry impress those billions of people, as well as the estimated hundreds of thousands planning to travel here over the winter?

It’s a difficult task because, as the South Africans quickly figured out, working with the Swiss-based FIFA organization is quite a challenging experience. FIFA, understandably, likes to standardize.

Their aim is to ensure the same level of quality at all levels of the tournament – from the color and texture of the grass on the football pitches to the type of advertising displayed for kilometers around all 11 stadiums.

For many in South Africa, that means ‘whitewashing.’ Critics here complain that the billions of people who watch the World Cup football on television will probably not really see any difference between this year’s World Cup in Africa and the tournament that was played in Germany. The televised games will all be a sanitized, FIFA-endorsed football la-la land, they say.

So how does South Africa capitalize on this very narrow margin of opportunity? The World Cup has been billed as the ultimate marketing opportunity for the country – but is it really? Are the billions of dollars spent on selling South Africa to first-time visiting sports fans worth it? These are all questions South Africans are wondering out aloud.

The real measure for South Africa is not how many people get on a plane, wearing their brightly coloured football shirts. Instead, it is how the country manages to sell itself - within the tightly controlled parameters of FIFA’s restrictions -  to the 26 billion viewers sitting at home watching the games on their televisions.



soundoff (51 Responses)
  1. Mhlengi Mbhele

    This is very true, we the South African will have no opportunity to sell our SKOBHO, PAP & VLEIS as we used to in many local matches. if you go to the stadium you will be like in FIFA country not in RSA.

    April 14, 2010 at 3:33 pm |
  2. David

    Why does it sound like the
    Rest of the world likes
    To pretend.Beyond the
    Fifa land there obviously
    Lies another land to be
    Explored. Ie South Africa!

    April 14, 2010 at 4:58 pm |
  3. guapo

    SouthAfrica does not really apeal to me. Sorry.
    I am not sure about infrastructure, hygiene, security conditions to say the least.in addition,I am watching a lot of turmoil on the TV.

    if it were not enough, in this times of shortage, job insecurity and currency upheaval I will not take risks, I " be better at home.

    sorry

    April 15, 2010 at 12:21 pm |
  4. Ikenna

    Despite Fifa standard, RSA will definitely gain from the event though no one can put a finger on the extent.

    April 15, 2010 at 6:09 pm |
  5. Maarten

    Yes they will ! but the rich people will get richer and the pore people wil get more pore.
    it's a chess game that is not profitable or winable for the people from africa that do not have much to live from.

    April 17, 2010 at 2:14 am |
  6. Ronny L

    This is the first time that an event like that takes place in South Africa. What do you expect? Soccer and all its major celebrities are typically seen in the North half of our planet and teams from Africa had been a more exotic appearance during the last decades bearily making it to any quarter final. I think in the end this is a nice outcome for South Africa. A signal that the world is coming closer together an dpeople cannot think of South Africa as a far away country anymore but consider it part of the whole picture. The financial benift for RSA might not be an immediate but a longterm effect.

    April 17, 2010 at 8:29 pm |
  7. Andre

    FIFA might try to standardise the look of the tournment on its 2-hour match window or the vicinity of the stadia and it might give out the sanitized aspect to countries with small coverage of the tournment.

    However, in places with 2-month 24-hour coverage, like here in Brazil , and a small army of journalists covering all aspects of the WorldCup/Host Nation , the South Africa ad will be thoroughly delivered, make no mistake.

    We already got a glimpse of that from last year's Confederations Cup and right now we're bracing for the avalanche...

    April 18, 2010 at 1:11 am |
  8. kwerekwere

    i honestly don't think that south africa will benefit from the world cup.

    and something that's really been annoying me about the reporting viz the tickets - the united states being the source of the second largest number of ticket purchasers.

    firstly, just because the tickets are purchased from people in the united states doesn't mean americans are buying them. every single qualifying nation except north korea has a not insignificant diaspora in the united states - which would make sense, since the united states has more people than any country except china and india, and unlike these two countries, has a population largely based on immigration.

    secondly, immigrants to the united states would have several venues to purchase tickets - including connections in their countries of origin, as well as connections in countries where their relatives live - say, for example, nigerians in britain calling relatives in america trying to score tickets.

    additionally, africans are in the unique position of not being overly shocked at the horrific plane fares of just the transport to south africa in the first place - flights from the USA are going to be in the neighborhood of $2,000 - but also of being in lines of work that will permit them of taking a couple of weeks off without causing much hardship.

    this will actually be bad for the south african hotel industry; africans who travel for sporting events are far more likely to stay with family than in a hotel. my house is basically full for the entire world cup of ticket-holders who are just passing. but it's not just africans who will be doing that. england having a match in cape town is like, oh, tunisia having a match in marseille in 1998 - there are so many citizens local to the area that it's a home match, really.

    it's no accident that the matches in cape town were the first to sell out.

    guapo - your concerns about what will happen once you get here have some merit only in the area of security conditions and currency upheaval [the other reasons, you really are way out in left field, and even with the "security conditions", unless you're someone who gets off on poverty tourism, it's not a real concern], but should not be enough to keep you away from the cup this year - because if they're enough to keep you away from the cup this year, then you shouldn't even consider going to brazil in four years' time.

    ikenna - it is going to be a net loss for south africa. full stop. the south african government knew this going into the negotiations.

    mhlengi - here in cape town, the informal traders are going to be screwed six ways to sunday, and depending on how fifa defines the 1km perimeter around green point stadium, a lot of proper businesses will be too.

    for example, as the crow flies, there is a kfc 600m from the stadium. however, if you drive it, it's 1003m from the stadium. fifa rules would suggest that it would have to be closed during match days, depending on how the distance is measured. the pizza places and restaurants in three anchor bay and mouille point are in the same predicaments also - all so mcdonald's and coke can get their money. seriously.

    April 18, 2010 at 2:47 am |
  9. May

    All I say is is your life worth a ticket. South Africa is not ready for this. The crime rate is high, the hospitals is short of staff and emergency cars. I hope this 2010 cup opens the rest of the worlds eyes coz i can just imagin my self watching the news and hearing 4 ppl got killed on the way to the stadium or ppl got muged or a taxi over turned. So good luck!

    April 18, 2010 at 6:00 pm |
  10. Peter Noterfed

    No! The only ones who benefit are the rich foreign and SA companies and their employees during the development and construction and operation of the world cup.
    Certainly the players management and referees will benefit financially in a big way.
    As for the peasant masses after the world cup – Life will go on and they will be left with useless stadiums which will not benefit them in a anyway

    April 19, 2010 at 6:32 am |
  11. South-African

    The visitors will know they are in South-Africa as soon as they get off the plane... Come to our country and see why.....

    April 19, 2010 at 8:47 am |
  12. Khoi San

    @May – Firstly, Independent researchers, The Institute of Security Studies (ISS), the Centre for the Study of Violence and Reconciliation (CSVR) and the Centre for the Study of Industrial Research (CSIR) all state that 80% of South Africa's violent crimes happen between people who know one another, and is fuelled by alcohol abuse, while the majority of victims of crimes are young black men and are committed in the township.

    Secondly, the world media has not covered SA in praise mostly due to them reporting on sensationalist SA media reports. But to drive my point home, media reports fly in the face of a recent British Foreign and Commonwealth Office report which actually state that SA is safer than Germany, Spain and Thailand for Brittish expats and tourists. Yes you read correctly safer than Germany and that favourite British hang out, Thailand for Brittish expats, In terms of being victims of crime. See http://www.iol.co.za/index.php?click_id=13&set_id=1&art_id=vn20100325042054212C645868

    Thirdly, Brittish expats also rate SA in the top 10 place in the world to live. See http://sarocks.co.za/2009/11/25/south-africa-one-of-top-10-countries-to-live-in-say-british-expats/

    Fourthly, while it is not something to be proud of, the vast majority of victims of crime are young black males in townships while tourists have been shown to be almost unaffected by crime, foreign football fans will be safe.

    Fifthly, SA hosts 9million tourists a year with about 480,000 during the peak summer months (which is exactly the amount expected for the tournament), with hardly any incidents reported as seen from the British Foreign and Commonwealth Office report.

    One still has to be cautious though as you would anywhere when travelling as there will always be one out there, ....you know what i mean. But generally SA is very safe for tourists.

    April 19, 2010 at 8:53 pm |
  13. Lehlohonolo

    I think its magnificent to to be a South African especially this year, i live in London just for the mere fact that there are South african flags in all the petrol stations, shops, ads, betting shops and so forth. There has never been so much publicity for the brand South Africa and its only the begining. So whichever way South Africa is going to benefit in a short term and in a long run. To those who think South Africa is dangerous please get a life all countries have problems with crime. I live in a city which a majority of people might think is the safest in the world but in London there is shootings and stabbings everyday, but does it stop it from being a great place? not at all.

    April 20, 2010 at 12:21 am |
  14. deepwater805

    I'm afraid that the World Cup is going to expose South Africa warts to the whole world.

    April 20, 2010 at 10:43 am |
  15. Ruth

    Yes! We africa's are not fools, let stand up for wat is right for us,although i'm not a south africa,

    April 20, 2010 at 4:01 pm |
  16. Khoi San

    @deepwater805 – and our natural beauty and friendliness of our people while also exposing the embellishments spread abroad about our crime problems.

    April 20, 2010 at 7:02 pm |
  17. Maarten

    Also i think instead of asking all the people around the world, we should contact people in the neighborhood of the stadiums and ask them what the fifa cup will add to their lives

    April 21, 2010 at 4:50 pm |
  18. Jon in Los Angeles

    I think there is very little advantage in staging any large global sporting event. I think Barcelona did well from staging the Olypmics and it was really put "on the map" as a result. But I don't think any more people are going to Sydney, Athens, Nagano, Atlanta, Seoul, Beijing nor do I believe Russia will become a new ski destination because it is staging the next winter games. Montreal's citizens just finished paying off their games. Will London truly become any more or less of a destination because of the Olympics? So join the club, South Africa. Maybe FIFA and the IOC will learn that they can't standardize and force uniformity, nor force cities to rebuild themselves entirely for a one month period in their history. The expenses involved are rarely worth the results.

    April 21, 2010 at 6:35 pm |
  19. Ellie

    The haves and have nots in RSA are bridged by a gigantic gap. The focus that we needed is education for all. This would have taken us a step in the right direction. Soccer has not many benefits for the poor homeless, AIDS infected, TB Infected individuals whom are numerous. Like many others that have said the benefit to the man on the street an that is literally and figuratively is nothing. The airports have been revamped Great. Which ordinary citizen can afford a plane ticket? The Freeways have been upgraded for the World Cup now they want us to pay to use the freeway per kilometre. The children will not attend school for 6 weeks who pays for childcare. Now I have seen numbers been formulated according to whoever is benefiting we know that already, look at the predictions that Wall Street had made and how that affected masses of people. There are many ways of spending taxpayers money and let it be said that there are not many taxpayers due to the amount of unemployment. What a Waste of talent and energy. 2010 World Cup in RSA poor decision in my mind. Let us see I truly hope that my opinion is miscalculated and that citizens will benefit.

    April 22, 2010 at 10:48 am |
  20. kathy

    There cannot possibly be 26 billion viewers as the article claims in two separate sentences ("Twenty six BILLION people will watch ....the 26 billion viewers sitting at home watching the games on their televisions"). There are under seven billion people on the entire planet.

    Also the all-caps, screaming "BILLION" and inconsistent numbering (twenty six [sic] versus 26) looks ridiculous in what purports to be a news article.

    April 22, 2010 at 3:42 pm |
  21. proudly south african

    @khoi san, eish brother thanks 4 educating some of these people that still thinks that we are living in thedark ages between lions and all sorts of animals, i have watched on cnn and other news stations reporting voilence from around the worl and MZANZI is small time compared to countries like the US, UK, and other europian countries, WE AS SOUTH AFRICANS INVITE THE WORLD TO COME SHARE IN OUR JOY,TO SHARE IN OUR UBUNTU(LOVE 4 EACH OTHER),& come see our beautifull country,PS REMEMBER WE ARE THE WHERE MANKIND STARTED.

    April 22, 2010 at 4:26 pm |
  22. Gilroy

    As a South African concerned with the safety of would-be tourists to the Fifa World Cup, I feel it is my duty to warn foreigners of security and other adverse conditions in this country:
    Crime is rife! The murder/rape/robbery statistics are amongst the highest in the world. Tourists are considered "easy targets" by the perpetrators. Labour and political unrest is a frequent occurrence and is often accompanied by violence and vandalism.
    Palisade fencing, alarms, guard dogs, electric fences are a "must have" in order to protect ones life and property.
    Would-be tourists wishing to visit this country for the Fifa World Cup must please ensure that they do not become ill or are injured during their stay. Private hospitals require a cash deposit of R3000 to R4000 before they will even look at you (if you do not have a medical fund). The alternative would be to go to a State Hospital, which can be a scary experience. Your friends/relatives would possibly have to provide your bedding and food. Medicines are very limited, as are experienced doctors/nursing staff. The hospitals are overcrowded with some patients lying in corridors on the floor. Infections are rife. You will only be operated on if your situation is life-threatening.

    April 23, 2010 at 5:56 am |
  23. justice mokhele

    we had african cup of nation how many people died? we had cricket world cup how many ppl died? we had rugby world cup how many ppl died? and recently we had confederation cup also how many ppl died? pls guys get your facts straight. i cant believe how ppl can be so negative about things they dont know it is very sad. anyway we are going to have the best world cup ever

    April 23, 2010 at 12:53 pm |
  24. Sewenya

    The money is going to go into the 'corrupt' politicians pockets!!!

    April 24, 2010 at 5:39 pm |
  25. Joe

    According to you chaps and ladies, all the violence, racial tension and murders (50 people per day) are all an illusion? You want us to believe that all the turmoil on your news-channels are actors playing it up for some violent soap-opera? Come on! There is a BIG divide on what YOU call peace&love and what the rest of the world think of that. There are many countries in the world, just as beautiful as africa, or better (without rape, murder and violence). No thank you, I am not interested in risking my family or myself, to watch a game of football in SA. Ubuntu? Yes, pre-1300AD maybe. @proudly south african: According to your news channels and your newspapers (IT), you are living in the dark ages between lions and all sorts of animals. People should read south african newspapers on the NET. Two babies beaten half to death in one week? People burning a women and children in their home, while the police refuse (the phone kept ringing) (sic) to do anything about it. And all the racial tension, propagated by south africans in general, moreover your politicians like that Maleema chap. ( the next mugabe). Shove it!

    April 25, 2010 at 10:48 am |
  26. proudly south african

    @Joe, well brother we in south africa are not ignorant about any crime going on around us, if you live in a world were there are no rape, murder, & violence, well welldone to your country,MZANZI is a country were we are people with different backrounds, and different cultures, we have freedom of speach and do not cover up like the rest of the world, we speak about our problems even i9f the rest of the world must listen, a fine example is our leader going for HIV test regular so that the rest of the world & MZANZI must know his status, & @Joe Malema like your own Sarah Palin the next George Busch has the right to open his mouth, & i invite you to come & see were those lions are living in our streets, & yes @Joe thanks 4 regognizing that our country are beautifull & Joe we have internet in Mzanzi so we can read your local news papers or even watch Ross Kemp on gangs, please brother, there is a saying that says, see the needle in your own eyes first before you stone others, and we will not SHOVE IT, we will learn from your comment and grow, and i lesson to you Joe, UBUNTU is the love that we real africans have for one another and others, its an ongoing traditions that we are learning our children & a tradition that our TATA MADIBA,has learned us, we do not invade other countries for there oil, come share in our joy, SOUTH AFRICA & AFRICA ARE READY, WOZA 2010, WOZA FIFA, SOUTH AFRICA ALIVE WITH POSSIBILITIES

    April 26, 2010 at 3:49 pm |
  27. SAson

    Come on people, name me a country without domestic problems. Lets not turn it into a "Name the reason why not" dicussion. I challenge each one to name one reason why you think it will be a great success. Corrupt politicians will always steal money, criminals will always commit crimes no matter in which country your are .
    And Dont try to focus on the financial benifit ,for you will only be dissapointed, Lets see what positive impression YOU can instill with our visitors and ensure a long term relationship for our future generation. You know what is so wrong in our country, lets start to make it better, YOU & ME!!!

    April 26, 2010 at 4:37 pm |
  28. Joe

    @proudly south african: I appreciate your comment. It is good to be able to differ and exchange viewpoints in a civil manner – thank you. Firstly, I'm not an American. I don't like Bush nor the oil-war / world bank / G8 nonsense etc. Palin? (yeeoow brother!!) The dutch people in SA call an Eel a palin, not so? You get the pic, anyway. I know your country very well, indeed. I did my Thesis there, on the Tsonga people Giyani region. One of the best times in my life. Ndzi xtiba ku vula-vula Xitsonga xwinene, ngopfu! (pardon the spelling) To prove you wrong: I think I can remember an incident (2005?) in a town called Phalaborwa, where a lion caught a man right in town, behind some shopping mall? Yeah, yeah it's next to the National Park, I know. BUT, the lions and animals I referred to are the criminal element in your country though, not actual animals. I shared your current view on SA back then(2004-2005), but not now. The hard evidence indicate your country to be in turmoil, sorry. And I am REALLY sorry, from the bottom of my heart. When wrongs get the "highest in the world" rating, something is WRONG, eh? I was going to say that one day when all SA'cans can realize tolerance and accept criticism and still debate in a civil manner, like you, only then have SA'cans reached the status your beautiful country deserve – but I won't say it on account of your comment on that up&coming dictator Malema. You all will have to denounce people like Malema and Terreblanche and get real intellectuals into your Government, who CAN make a difference, for things to change. I have so many needles in my own eyes, that I will never attempt to stone you, but I can still read a newspaper, watch TV and I have many friends in SA and Africa in general. My vocation allows me a lot of travel and I travel to SA regularly. I know SA'cans have internet etc – as you imply that I don't recognize that fact. It is actually more concerning that you all can SEE what is happening in your country, but seem distant and ignorant towards reality. There are things in politics that work and some that doesn't. Ages of examples, both good and bad, exists for those who have eyes and ears. I will take back the "shove it" comment though, because it doesn't reflect my real affection for your country and misrepresent my seriousness and honesty in this comment. I remain steadfast on my opinion of which I am prepared to lay the evidence of, on the table if need be. Should I cut and paste some of your newspaper articles on this site for one week? You (sweet) talk the talk, now walk the walk. Learn from my comment and grow. I learnt from yours, and it gives me a glimmer of hope. Remember, it is easy to plan stuff, but much more arduous to implement. That's the catch. Good luck with your world cup, nevertheless.

    April 27, 2010 at 11:51 am |
  29. JVA from Botswana

    @CNN: Pity you didn't place my comment re your robin curnow and the 26 Billion people worldwide who are going to watch the football! There are about 6.2 Billion people on earth in total! Genius. C'mon CNN, it's your reporter who made the blooper. Please place my comment. If I'm incorrect, say it. Be fair towards all.

    @Proudly South African: Here in Botswana rape and murder is something we don't hear of much. I think it's because we still implement the death penalty for certain crimes. I realize that the death penalty is a controversial issue for most, but it saves many lives here in my Country. The law reigns here. Very few people are ever executed for these crimes though, because it occurs so seldom. I think the last person to be executed here in my region was a South African women who murdered her husband here in Botswana. We have a peaceful history, unheard of in the majority of African countries. We are people of all races living in harmony, because we refrain from racial rhetoric and unwarranted strife. We pick the right politicians for their skill and capacity to perform the tasks meant for politicians. We also have our Malemas (and black Terblanches, ish!). We don't give them any space or time to vomit their personal psychological stresses onto our country's people. They make good DJ's in the end!! (he-he). If we can live in this way right next to you, you can also do it – it's in your hands, in your hands, in YOUR HANDS!! – ad inf.

    @Joe: I presume you are an Englishman or from around there. Come see our animals in Botswana, tsala. We want them in the streets here and like it because THIS IS AFRICA, mata. We earn huge revenue from exactly that. You can watch the FIFA show on a big screen from a lodge on the Okavango Delta, armed with only mosquito repellent and malaria tablets – and maybe a fly-swatter! No insult meant to South Africa(ns) here, OK?

    @SAson: I respect your attitude. You are right. Be positive. GO FOR IT!!

    April 27, 2010 at 3:22 pm |
  30. Joe

    @proudly south african: This is a piece of an article on CNN – edition.cnn.com/2010/WORLD/africa/04/04/terreblanche.analysis/index.html – written by the same CNN correspondent who wrote the above article:
    By Robyn Curnow, CNN, April 4, 2010: [For many here, the atmosphere now smacks of those scary, dark days before South Africans voted for a new democratic South Africa in 1994 -- when the white man and the black man were so suspicious of each other that many thought this country's transition to democracy would be violent and bloody.
    But South Africans were led out of the twisted specter of racial hatred by Nelson Mandela -- whose leadership and calm management prevented a potentially explosive conflict.
    Mandela is now an old man, who cannot be expected to quell another rising tide of hatred and it is now left to a new generation of South African leaders to heed the lessons which he taught them 16 years ago.
    But the bonds of nationhood that Mandela strived to build are still fragile, and many in South Africa fear that Terreblanche could be even more divisive in death than he was in life -- and tear apart a nation still struggling to let go of the past.]

    I'm sure she's mistaken........

    April 27, 2010 at 5:43 pm |
  31. Joe

    @proudly south african: This is a piece of an article on CNN – edition.cnn.com/2010/WORLD/africa/04/04/terreblanche.analysis/index.html – written by the same CNN correspondent who wrote the above article:
    By Robyn Curnow, CNN, April 4, 2010: [For many here, the atmosphere now smacks of those scary, dark days before South Africans voted for a new democratic South Africa in 1994 -- when the white man and the black man were so suspicious of each other that many thought this country's transition to democracy would be violent and bloody.
    But South Africans were led out of the twisted specter of racial hatred by Nelson Mandela -- whose leadership and calm management prevented a potentially explosive conflict.
    Mandela is now an old man, who cannot be expected to quell another rising tide of hatred and it is now left to a new generation of South African leaders to heed the lessons which he taught them 16 years ago.
    But the bonds of nationhood that Mandela strived to build are still fragile, and many in South Africa fear that Terreblanche could be even more divisive in death than he was in life -- and tear apart a nation still struggling to let go of the past.]

    I'm sure she's mistaken........

    April 27, 2010 at 5:46 pm |
  32. Walter

    I hope this world cup will change peoples perception on africa. Yes i will not deny our continent is not the most developed nor the does it have the cleanest cities but we are the most kind and least hostile people in the world. I honestly find a lot of the comments not only ignorent but racist. We are not murders and when onesays they fear for their families when coming to africa i get really insulted as i would not even harm a fly. So i call out on the world to come see this beatietl continent of our and i ask that you do if at all possible. See it for your self and i ask that you come with an objective mind set. I am Zimbabwean and i have experiencing people sterio typing me based on what they say on the news or what they read. And not what i am. And see the same thing happening here. I live in south africa and yes it is dangerous to some extent but it does not make the country any less beautiful and if there is any african county that can do this its most definatly MZANZI

    April 27, 2010 at 11:25 pm |
  33. proudly south african

    @Joe & any other person who thinks our country is not ready for the fifa 2010 world cup, we south africans invite you to come share in our joy & to please stop criting us, for yes we will learn from whatever mistakes we make during & after the world cup just like we did in the 1995 rugby world cup, & yes we all feel the pain of the death of Eugene Terblanche, no matter what his believes he is & was a true south african by heart, & therefore we south africans will respect him but also have the right to differ from him, as i am writting my dear friend Joe millions of south africans black, white, indian, coloured are learning each day to work, play, live, & party together.We will not turn into another Iraq,Somalia,Zimbabwe,USA,France, or any other country, we are south africans & we are proud of who & what we are, its been over 16 years and we are still growing stronger as a nation, we will endure even after our father of our nation has passed, because we respect him & what he stands for, stop criting us from your glass country were you living in, because we South africans are living in a real world, yes with crime, who doesnt, atleast we are not ignorant, PEACE @JOE & ANY OTHER WHO SLAMS OUR MZANZI, MZANZI ALIVE WITH POSSIBILITIES

    April 28, 2010 at 5:04 am |
  34. Joe

    Ladies and Gentlemen, I am not criticizing or playing the racial card. I was trying to portray what we as foreigners read and hear about SA in the media and from your fellow SA'cans. Give me the credit that there are SA'cans who see the picture as I do. For those who think that I am negative about your Country – not so. The positive attitude of the SA authors on this blog is highly encouraging rather. Keep it up.

    @Walter: I don't feel the same about your comment. Firstly, if you were a Zimbabwean your spelling would have been much better because Zimbabwe sports the best education system in Africa. Or were you too pre-occupied to learn? And you wouldn't hurt a fly because all the flies in Zimbabwe have immigrated. You couldn't make a difference in your own country, how can you speak on behalf of SA? WHY ARE YOU LIVING IN SA IN THE FIRST PLACE? You form part of the problem in SA. Go back to your country and live out your dreams and ideals and give the jobless SA'cans, for whom you dare speak for, their jobs back. Then you will have contributed more than you could wish for, instead of feeling polarized, stereotyped and racially disadvantaged. It's all in your head, Bro.

    April 28, 2010 at 5:49 am |
  35. SAson

    Many SA`cans abroad are there for better salaries/jobs but their hearts will always be with us. A few fled cause their fear of "Black Danger/ Swart Gevaar" overwhellmed their judgement. These are the unfortunate few that spread the negative propoganda about our country. YOU left, nobody chased you away, YOU had no loyalty when we, as a nation needed you the most to assist in building this country. Who gives you the right, a right you sold, to comment about OUR country? We WILL make a huge success of this event without YOU. My heart goes out to these people, Longing for their birth place but to justify their action, they need to paint the picture bleak.
    We can assure the visitors during the world cup to have a great time and you will be fortunate to meet the friendliest people on earth.
    For those who fled, remember,"HOME is where the HEART is"!!!!!

    April 28, 2010 at 8:26 am |
  36. ZoRg

    @Joe: i really do feel sorry for you. You too have problems with your English. You say there are no flies in Zimbabwe because all the flies have "immigrated." try to find the meaning of the word "immigrate".

    You are targeting Zimbabweans and saying they "take" jobs from South Africans. Zimbabweans don't go to a company and "take" a job from a South Africa already employed there. Try to educate yourself on the recruitment side of things. you might learn a few things.
    Just so you know, there are many Americans, British, Pakistani, Indian etc in South African who have better paying jobs in South Africa, but no one talks about them. People like you think a foreigner is someone from Zimbabwe or Mozambique. Chinese have even built their own centres, China City, China Mall etc, yet I don’t hear anyone complaining about this. I am sure if Zimbabweans did the same, people like you would be the first to complain.
    From my understanding, you too are not South African, so why then do you question Walter for living in South Africa? Why are YOU living in South Africa?

    You also accuse him of forming part of the problem in SA, may you explain what problem that is? Surely if the SA Government knew that Walter forms part of the problem, I am sure they would really deal with him and deport him. Walter could be a businessman employing 100 South Africans, would that then be a problem to South Africa? You assume a lot and don’t have facts to back up your assumptions.
    Yes his English is not that polished, but then again I would assume it’s not his first tongue. I am sure if he wrote in Shona or Ndebele his spelling would have been different.
    On the same note, just because his spelling is not correct doesn’t mean he is not learned. I have met people with PhD’s and still their English spelling is not that good. I too am, learned, but my English is not that good, I only speak and write in English for the benefit of people I deal with.
    May I also point out that the blog is entitled “Will South Africa really benefit from World Cup?”. Walters spelling mistakes and his Zimbabwean Citizenship, nor his residence in South African has nothing to do with answering the question at hand. You might wanna start a new blog targeting Walter the Zimbabwean.

    April 28, 2010 at 11:25 am |
  37. Joe

    @ZoRg: My apologies if you feel insulted. You are also correct regarding the actual topic of this blog. I got carried away. A lot of what you said is also true. I am aware of same, since way back. But it's not the blog's topic, so I will refrain from commenting thereupon.

    I am not living in SA though. I would have liked to reside in some country in Southern-Africa nevertheless, if the situation was other than what it is now. I also indicated that I'm not coming to SA for the World Cup, in my first comment on this blog. Start at the top, Brother.

    @Walter:Although I have done my thesis on a specific African Culture (XiTsonga), my job in this world is to identify and dispose of unexploded ordnance like land-mines etc, in high-risk, unstable countries. I have been working with Zimbabwean "Mine-Tech" on many projects, the last in Al-Basrah, Iraq (before the yanks invaded). I have done a survey in your Gonarezou Game Reserve in Zimbabwe, 2007. I like Zimbabweans and have experienced their suffering first-hand. I ate sadza and tough chicken with my friend Tonderai, in the bush under African skies. I stayed in the bushcamps with Ma-Gwedjans, seen the "blood-diamonds" in Buwera. I spent 12 days in a jail in Umtare as a "British spy for the MDC." Give me some credit here, guys. I'm not your average uninformed foreigner.

    I would most probably also work in SA if I was in your shoes, Walter. But my point remains, it should not have been necessary in the first place and it is in my opinion, still unfair towards SA'cans who are jobless. Turn the situation around and rethink.

    I humbly apologize for commenting on your bad spelling. It was inappropriate. I thought you were a SA'can playing the Zim-card and it left me sensitive because the people in Zim suffer on a scale which SA'cans cannot comprehend...... yet. You will see that I started with: "If you were a Zimbabwean your spelling would have been much better..." (Is this an insult to Zimbabweans, ZoRg?)

    @ZoRg: So you will realize that I didn't TARGET Zimbabweans, but gave an opinion. I don't blame you, but you got me wrong there.
    Zwanakanaka to both of you! Peace in Africa. (check my bad spelling in Shona!!)

    April 28, 2010 at 4:46 pm |
  38. js

    26 Billion, eh? I guess aliens in outer space'll be tuning in as well then?

    April 29, 2010 at 3:31 pm |
  39. lisaweyn

    South Africa will undoubtedly benefit from the world cup. It will create job opportunities, good hotels and good infrastructure they would otherwise have taken years and years to build.

    April 29, 2010 at 11:43 pm |
  40. Roy

    Hey people, check out the group "Play Fair, FIFA" on facebook to get an idea how FIFA is exploiting South Africa and how the poor will have to pay the price.

    http://www.facebook.com/#!/group.php?gid=109967042369579&ref=ts

    Sure, SA is going to benefit from this World Cup in some areas like upgrading infrastrucutre and most likely in the tourism industry. But can those benefits be justified at the price that SA has to pay? How can all these investments be justified in light of pressing issues such as poverty, AIDS, housing shortages, low quality education in townships etc.?

    May 3, 2010 at 9:31 am |
  41. S. African

    To all those who say come and visit 'our' beautiful country that 'we' have created. I'd love to know what you've done to create that, there are potholes second to none (other than perhaps Zimbabwe but we are getting to that stage too) and what exactly was created, invented or even developed in Africa, not even South Africa. Expecting everything for nothing and wanting to take everything whites have spent 1000's of years inventing, creating and dying to test and implement and call it yours.. It's pretty rediculous..

    May 4, 2010 at 12:32 pm |
  42. Jose Palazzo

    I´ve been to South Africa six times already, drove mmore than 20,000 Km around it on vacation from the most popular tourist spots to the farthest nooks and crannies,. Took an 8,000 Km car journey with my daughters a couple of years ago. Not a single incident, ever, to regret any of these trips. Much to the contrary, poeple were friendly and nice tu us, a bunch of white touristrs, everywhere.
    If you measure insecurity by drug wars in slums or mugging stupid gringos who display their wealth offensively in developing country backroads, then you´re idiots, period.
    South Africa is one of the nicest places to visit and enjoy, and I dream of retiring and moving there. I hope soiccer fans around the world will not be fooled by the hysterics of the media and will go there and see for themselves – they will have a great time.

    May 8, 2010 at 4:45 pm |
  43. proudly south african

    @ S.African, my brother i have no potholes were i live, & how many years do you want blacks to pay back for evertything that you whites have invented, its a shame to dwell so much in the past, you should learn to move on, @Fifa, thanks for bringing the SWC to Africa, MZANZI IS READY TO WELCOME THE WORLD, forgive my brothers who is so negative, but still will be sitting around the some table enjoying the fruits of the SWC, its just the way that they are, but we forgive & love them no matter what their skin colour

    May 10, 2010 at 5:23 pm |
  44. Clay

    I think South Africa is a jewel that whole world has not yet discovered .. There is no country like it in the whole entire world …

    For those of you that have been to South Africa ,you would know what I am talking about , you just can’t help falling in love with its outstanding beauty and its lovely people..

    The Fifa world cup is a fantastic opportunity for South Africa to show case it’s talent, expertise and how Africa can be part of the world stage…..

    I see South Africa and Africa as whole benefiting from the Fifa world cup in the long term..

    I have been watching CNN and I have noticed that world of business is turning to Africa because endless possibilities in business..

    People may say that South Africa is not ready to host a world cup of this magnitude, I disagree I have watched and seen SA grow from strength to strength in the last 16 years to form a democracy that no other country in history has accomplished without a civil war.

    South Africa has hosted many major sporting events in the past with no problems.

    I think South Africans can accomplish anything they want as a country, together they have already shown the world that they are a country of peace and unity. Us people need to see the positives and not the negatives of South Africa because the positives exceed the negatives..

    I think part of the concern this world cup is not achieving a positive turn out from overseas visitors is because of the economic circumstances that world is facing at the moment . It’s sad that South Africa has to host the world cup during this difficult economic times.

    I would also like to add the bad media reports that have tarnished the country and put the country in a negative light but let’s be honest you are more safer in South Africa than anywhere else in the world right now with all the terrorism going on in the world.

    I feel South Africans are eager to show case their country to the world through the Fifa world cup and it’s not about been ready but their wiliness to take on a event of this size … that’s just shows what they can accomplish as country can do together..

    May 12, 2010 at 10:04 am |
  45. Nick

    I agree with Justice who quite rightly pointed out all of the sporting events we have had .I dont recall reading articles about all the murders and foul ups.Quite the contrary all of the events were handled extremely well.
    Proudly South African

    May 23, 2010 at 4:18 am |
  46. david hurst

    The violence above cannot be underestimated and is not limited to the townships, I have experienced it first hand many times. The hospital statement is spot on. At the same time if one uses ones head, a tourist should have no problem. Just ask the locals for advice. It is a beautiful country beyond expectation, beautiful people. Just use care, like anywhere else. As for the economic impact, it is a great ad for tourism and in that respect is fantastic for the country. On the other, many of the stadiums will likey not find further use and be costly to maintain. The money on this could radically improve many areas of SA, and directly impact the poor, whereas tourism, a huge industry is great, but only indirectly does anything for the poor, though what it does, does so for the long term. It would not be surprising if a number of the stadiums are torn down unless someone is very creative for their use and maintenence.

    May 26, 2010 at 1:26 am |
  47. Huwaida

    I support the FIFA oprret because it always happen about match-fixing in poor country since players lacked of finance, equipments, and others support from the federation. It becomes a good opportunity for them when they have chance for int'l football match, they can earn huge amount of money from betting. Don't blame players or coach, they should find the solutions and restore it to avoid such a shame statement.

    March 31, 2012 at 4:08 am |
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