It's been customary of late for Mercedes Benz to kick off the Paris Motor Show (sorry Renault) the night before the doors open to the press.
Mercedes throws a little party at its Champs-Elysees showroom and on Wednesday night it was filled with guests and media.
The highlight for those of us still working is a quick interview - much quicker this time - with Daimler Chairman Dieter Zetsche who is in a buoyant mood and smiling broadly under his signature white handlebar mustache.
And why not? Mercedes sales and revenue have rebounded this year.
Zetsche admits luxury sales have been better than he could have hoped this year and says that Mercedes is increasing its market share within the segment.
At last year's show the luxury and super luxury makers were all cautiously optimistic.
After all, the high end of the auto market is not usually hurt by recession, given the rich don't suffer as much.
But like the airline industry, car makers have seen welcome sales increases, in part due to government support no doubt.
Zetsche notes that Mercedes, like Ford, cut costs enormously during the economic crisis, making it that much easier to post profits when sales increased.
This show is also about the electric car.
We will see mass produced models that are ready to hit the showroom rather than the concept electric cars that have been a staple at these shows for years.
The question is, will you the consumer buy one?
Zetsche told me it would be "optimistic" to say that Mercedes could see even five percent of it sales coming from its electric offerings by 2015, even though it plans to offer an electric version of most models.
Electric cars and electric batteries will be the talk here in Paris. It's not clear if enough buyers will want them though.
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