October 1st, 2010
01:30 PM GMT
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Paris, France (CNN) - As I sit at Ford's massive stand here at Paris Motor Show, I can see new C-Max models, new Focus models, new Mondeo models, but not a single female model.

I can't remember Ford having the ubiquitous "pretty model" standing by its cars at the last car show either.

No matter, a 30-second walk to Chrysler proves it’s not just an “American” thing. There are plenty of young, tall and always female models in short blue dresses here. Then again, Chrysler is controlled by Italian car company Fiat. It does seem to me the Italian models (the ones made of metal) seem to always have the other kind of models standing next to them.

Now I'm at Alfa Romeo and the ladies are all in black with high heels and lots of bling. Across the way is Ferrari and, well, what can I say? At least there are no bikinis.

David Fitzpatrick, account director at automotive PR agency PFPR Communications, was recently quoted as saying that the “days of bikini-clad women on bonnets are long gone.”

Many women will be cheering that development, especially the ones employed within the industry. The question is whether carmakers are just moving with the times, or whether they are making a deliberate effort not to alienate female car buyers. In tough times for the auto industry, perhaps they should consider going one step further and dispensing with models all together. Just a thought.

Off to Maserati and well, for such a small brand there is a lot of media attention (could the red wine and chef slicing beef have anything to do with it?). At least here there aren't the living models standing quietly next to each car. So it appears not all Italian brands feel the need to accessorize their vehicles with women. Or maybe they are just on a break. I think I'll walk back to Ferrari.

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Filed under: Auto industry

soundoff (10 Responses)
  1. heeland coo

    Thank goodness for a bit of common sense! Now if only F1 would get rid of their grid girls...

    October 1, 2010 at 3:01 pm |
  2. Andrew

    For professional industry development updates the car-shows are a must for anybody connected to the Automotive Sector, but if all the beautiful women would disappear from the shows I would be very extremely dissapointing.

    October 1, 2010 at 3:08 pm |
  3. Varun

    Silly story.
    Super Sports cars are super expensive with long waiting list and what not's in pre-contracts like owning a previous cars and stuff, etc

    Scantily clad women may be gone from regular model of cars but for car models which target mainly men there are still going to be women presenting them.
    And why not whats wrong with it, it provides those women employment builds their portfolio and they are beautiful why should one discriminate that against them.

    October 1, 2010 at 4:35 pm |
  4. Midwest

    Ok swimsuits might be over the top. But there is nothing wrong with an attractive woman. Many women envision themselves as that woman behind the wheel of that car. Look at women's magazines. They sell to women by placing attractive women on the cover. Auto makers are making a mistake by not having sensible attractively attired women represent their products.

    October 1, 2010 at 5:10 pm |
  5. Victor

    " I think I'll walk back to Ferrari"

    This says it all.

    October 1, 2010 at 6:40 pm |
  6. Don Canard

    Call the Taliban !!!!!! No one expects the Spanish Inquisition!!!!!

    Women !!! WO-MEN!!!! Wearing too few clothes!!!! Even bikini's and bling!!!! It's the end of western civilization!!!! Somebody needs to open a rent-a-burkah stand in those dens of lasciviousness, the European auto shows!!!!! Everyone knows those Europeans are a little light in their loafers, this is proof!!!! I bet they don't practice abstinence or have surrendered wives either!!!!!

    Has it ever occurred to anyone, including industry marketeers as well as pious spouters of socially fashionable political correctness, that maybe _Some_ _women buyers_ wear lewd and lascivious clothing too ? That they might enjoy attractive human beings unashamedly displaying their wares ? That this even occurs up into the high-dollar buying public ? You know, the executive who doesn't look like she's wearing, or is, a potato sack ? I know they're rare, but maybe they're an advance in human development, in contrast to others who are throwbacks in social evolution.

    October 1, 2010 at 6:52 pm |
  7. Chandima

    A combination of Man/Woman and Machine make the Motor Shows lively.It establishes an interaction with the visitors and could be effectively used to portray distinct charactors or personality of the New Metal Models.
    Men are not always rational but emotional too.
    A proper balance will create the correct ambience at the Motor Shows,without eclipsing the Motor Marvel.

    October 3, 2010 at 1:12 am |
  8. AnupamG

    What is wrong with a sexy woman in scanty, or, even no clothing satnding next to a pretty car. Let us stop being hypocrates. We all love to ogle at sexy things – cars and women, maybe not in that order.

    October 4, 2010 at 7:53 am |
  9. john

    i agree completely. girls aren't beautiful, and should not be regarded for their physical appearance. in fact, we should have no physical attraction or sexual feeling for them whatsoever. that's what they want, right? they're just the same as men, in every way. i don't view them differently. why should I? let's just all go without sex. i'm sure the cats and roaches will be happy to take over the planet.

    October 11, 2010 at 1:48 pm |
  10. Snarphdragon

    anyone know the names of any of these models?...I'd Like to know.

    December 29, 2010 at 8:09 pm |

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