November 4th, 2010
01:24 PM GMT
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CNN International is launching a new weekly series called The Boss.  

The Boss will air across CNN International’s business shows, including the flagship business program Quest Means Business, presented by Richard Quest.  

The Boss will follow three business leaders from Asia, Europe and the United States, to get a unique insight into what it’s like to run a company.

How does a company attract the best staff?  How is it possible to motivate people during troubled economic times?  And how does an individual responsible for a multi-million dollar turnover balance long hours and hefty responsibilities with family life?

To launch the series, we have secured the following high-profile bosses:

London: Sarah Curran, CEO & Founder,

Sarah launched in April 2006.  It is now the UK’s leading online retailer of ‘every day luxury’ designer women’s wear and menswear clothing, shoes and accessories. With brands including Mulberry, Anya Hindmarch, D&G, By Malene Birger, and Paul Smith, and magazine-style editorial and bi-weekly MY-TV videos, attracts nearly a million visitors each month.  We’ll follow Sarah as she re-launches her brand and takes her business into the broader European market.


New York: Richard Braddock, Chairman & CEO, Fresh Direct

The online grocer began in 1999, at the apex of the internet boom. While many other internet grocers went rotten, Fresh Direct survived. Richard, a former Chairman and CEO at and product developer at General Foods, took over the CEO spot at Fresh Direct two years ago during a troubled time for the firm. Under his leadership, the company reported its first-ever profitable year in 2009. Its growth rate is now in double digits. Fresh Direct now delivers to around 600,000 regular customers.  We’ll track Richard as he continues to expand his company into new markets.

Hong Kong: Michael Wu, Chairman and Managing Director, Hong Kong Maxim's Group.

Maxim’s Group is one of the largest catering companies in Hong Kong, operating over 70 brands and 600 outlets, and serving more than 540,000 people every day. The portfolio includes the bakery chain Maxim's Cakes, Chinese and Western restaurants, fast food outlets, Starbucks Coffee and Genki Sushi. Michael Wu has been at the helm since 2000 and is the grandson of one of the company's founders, who founded Maxim’s in 1956. Under Michael’s leadership, the company has expanded its operations to include more international brands and greater exposure to the Mainland Chinese market.

The Boss will witness businesses at work from the inside – the atmosphere on the ‘shop floor’, a pivotal moment here, a risky strategy there.

Nobody will see their boss in the same light again.

Filed under: The Boss

soundoff (6 Responses)
  1. immanuel

    i think this is one of the best programes i ve heard on cnn. as a young entrepreneur like myself in africa, i would like to know from first hand how it feels to be in their shoes. and i think this is the best medium. what i want to is when is it airing.

    March 1, 2011 at 4:21 pm |
  2. Erika

    Who is the producer?

    March 2, 2011 at 7:54 pm |
  3. Nor San Juan

    I always watched CNN here in Philipppines and in every overseas business trip. The recent show about Brooklyn beer was very inspiring because it has focused on small business getting into expansion and more market reach. My business started as a trading firm18 years ago selling equipment and materails to the electronics industry in Philippines. Three years ago I ventured into design and manufacturing of PCB ( printed circuit board ) to add more value and own brand of product. Hope someday I will have my own end product in consumer electronics. Cheers.

    June 25, 2011 at 3:03 am |
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    How so?

    September 22, 2012 at 3:29 am |
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    I congratulate, your opinion is sueful


    September 23, 2012 at 6:08 am |

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