November 4th, 2010
01:24 PM GMT
CNN International is launching a new weekly series called The Boss.
The Boss will air across CNN International’s business shows, including the flagship business program Quest Means Business, presented by Richard Quest.
The Boss will follow three business leaders from Asia, Europe and the United States, to get a unique insight into what it’s like to run a company.
How does a company attract the best staff? How is it possible to motivate people during troubled economic times? And how does an individual responsible for a multi-million dollar turnover balance long hours and hefty responsibilities with family life?
To launch the series, we have secured the following high-profile bosses:
London: Sarah Curran, CEO & Founder, my-wardrobe.com.
Sarah launched my-wardrobe.com in April 2006. It is now the UK’s leading online retailer of ‘every day luxury’ designer women’s wear and menswear clothing, shoes and accessories. With brands including Mulberry, Anya Hindmarch, D&G, By Malene Birger, and Paul Smith, and magazine-style editorial and bi-weekly MY-TV videos, my-wardrobe.com attracts nearly a million visitors each month. We’ll follow Sarah as she re-launches her brand and takes her business into the broader European market.
New York: Richard Braddock, Chairman & CEO, Fresh Direct
The online grocer began in 1999, at the apex of the internet boom. While many other internet grocers went rotten, Fresh Direct survived. Richard, a former Chairman and CEO at priceline.com and product developer at General Foods, took over the CEO spot at Fresh Direct two years ago during a troubled time for the firm. Under his leadership, the company reported its first-ever profitable year in 2009. Its growth rate is now in double digits. Fresh Direct now delivers to around 600,000 regular customers. We’ll track Richard as he continues to expand his company into new markets.
Hong Kong: Michael Wu, Chairman and Managing Director, Hong Kong Maxim's Group.
Maxim’s Group is one of the largest catering companies in Hong Kong, operating over 70 brands and 600 outlets, and serving more than 540,000 people every day. The portfolio includes the bakery chain Maxim's Cakes, Chinese and Western restaurants, fast food outlets, Starbucks Coffee and Genki Sushi. Michael Wu has been at the helm since 2000 and is the grandson of one of the company's founders, who founded Maxim’s in 1956. Under Michael’s leadership, the company has expanded its operations to include more international brands and greater exposure to the Mainland Chinese market.
The Boss will witness businesses at work from the inside – the atmosphere on the ‘shop floor’, a pivotal moment here, a risky strategy there.
Nobody will see their boss in the same light again.
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