November 9th, 2010
02:16 PM GMT
I went into my local supermarket a last week, and lo and behold, Christmas is here!
The aisles were full of chocolates, tins of Christmas biscuits, fruit cakes and an array of hard teeth-breaking children’s sweets that are meant to fill Santa’s stocking.
Now, I know I don’t want to sound like Scrooge, but it seems that every year the commercialization of Christmas gets earlier and earlier.
And it’s not just Yuletide, but also Halloween, Easter, Mother’s Day, Father’s Day and all those other days in the year that really shouldn’t be hard on your wallet but sometimes are.
This year, again, the South African Savings Institute is due to launch its yearly plea to citizens to not overspend and get into worse debt over the festive season.
But do consumers listen?
My questions are: does all this early, in-your-face Christmas branding make you want to start buying gifts and food now? Or are you going to spend more wisely this Christmas?
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