(CNN) – Watching CNN’s fantastic Davos coverage both on television and online, I can’t help but notice we’re always talking to men.  Turns out, there’s good reason for it.

According to World Economic Forum executives, women have never made up more than 17% of total attendees.  The WEF has introduced a quota for female executives from major sponsors at this year’s summit.  One in five delegates sent by strategic partners must be female.

I’ve never met a quota that didn’t have a long trail of strong opinion floating behind it, and this one is no exception.

As one of my Twitter followers asked:  “Why does gender still count in 2011? Why don’t we talk about how qualified a person is for the job of CEO?”

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