April 4th, 2011
04:15 AM GMT
Share this on:

The Cricket World Cup is over, but will the bonhomie shown among cricket fans from India and Pakistan increase the diplomatic and economic goodwill between the troubled nuclear-tipped neighbors?

Tariq Khan – president of Muxlim, a Muslim lifestyle web site based in New York – hopes so.

An expert in marketing to the Muslim world and an adjunct professor at New York University, Khan is also a rabid cricket fan. He traveled more than 18,000 kilometers over the past two weeks for cricket matches in leading to India’s victory Sunday over Sri Lanka in the Cricket World Cup Finals in Mumbai.

At the India-Pakistan semifinals match, Khan – who was born in Pakistan but has family in India – divided his time sitting in both cheering sections. “Sports can often do things that diplomats can’t do,” he said. “There are huge business opportunities in these two countries.”

“In the last 10 years, India has added 170 million people,” nearly equivalent to the populations of countries like Brazil and Pakistan, Khan notes. “This South Asia market, with 1.5 billion people, is still not fully tapped.”

Filed under: Business

soundoff (6 Responses)
  1. Meerkat21

    Every time there is Cricket match between Pakistan and India, they come out with the same silly notion that cricket in a panacea for all that ails i South Asia. But the bottom line is the diplomatic overtures and goodwill last only a little longer than a 50 over match. Only sports fans( children who have failed to mature in to adults) think that they can develop a country by playing games. Only they think that cricketers a heroes. say Singapore has no cricket team, or any other team of any significance, but they win my world cup for honesty, hard work and honourable behaviour- not to mention cleanliness, civility and all round high standards.

    April 4, 2011 at 8:33 am |
  2. Asif Noorani

    Yes, the Indians and the Pakistanis have been ferocious opponents on the cricket ground, but off the field they often click together. Indians visitng Pakistan to watch Indo-Pak encounters have gone back home singing praises of Pakistani hospitality. As a Pakistani my feelings when visiting India have not been different. Cricket can be divisive but it can also strengthn the bonds. Sunil Gavaskar, a great Indian cricketer turned commentator, supported Pakistan in 1992, before and after they won the |World Cup. When I interviewed him, he said "I will support your team on all ocasions, except when you play against the Indian team." Fair enough. I rooted for the Indian team too except when they ended our hopes of winning the World Cup. That was when they outplayed us." Congratulations India.

    April 4, 2011 at 9:13 am |
  3. syedatifyousuf

    great news

    April 4, 2011 at 1:35 pm |
  4. shilpy

    frankly, it is beyond me why the india as a country should play pakistan, a country of terrorists which refuses to co-operate with india on prosecuting the pakistani culprits of mumbai terror of 11/26 – and this is merely the tip of the iceberg. allowing pakistan to play in india was a gross insult to the memory of those nobel souls perished in mumbai on that day of pakistani terror. i remember the day when usa told the russian olympics to stuff it. as a responsible indian, i did not watch this crazy colonial hangover, aka cricket, the gets the better of indian common sense every time. we all know it is all about money, and for indians money meant more than the honor of those who lost lives on 26/11. shame on india. as far i am concerned they can throw their world cup in the arabian sea.

    April 4, 2011 at 8:10 pm |
  5. Ali Dad Khan

    Cricket diplomacy between India and Pakistan is not new. This time Prime Minister of Pakistan also went to India to watch the semi final match between these two countries with the Indian Prime Minister. I agreed with Tariq Khan that "Sports can often do things that diplomats can not do" but still I feel that Indians are not broad minded. Not a single problem is solved between the two countries. I was born in India but I am proud of being Pakistani not as born Indian. I hope Indians such as SHILPY will have to change their mind and be broad minded. We have also not forgot those Mean mentality Indians who burnt the "Samjhota Express". I will not be able to ride on double horse as my only horse is enough to ride. I am awaiting for the day Indians will through the world cup in the Arabian sea to please Shilpy.

    April 9, 2011 at 5:47 am |
  6. icon design

    How so?


    September 23, 2012 at 6:42 am |

Post a comment


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About Business 360

CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.

Powered by WordPress.com VIP