Cannes, France (CNN) – Robert Redford came to Cannes on Tuesday, for the Creative Festival, as opposed to the film one.
He addressed an audience of communications execs who were brought up watching his movies. Redford made his name depicting the Wild West but the West is now developed and his audience is far more interested in the wild East.
The head of one global agency referred to an "Anglo-Saxon mafia" in advertising, and accepted he was a member of it. The industry is largely based in London and New York, and that could be working against them in some markets.
In China, Western agencies are beating off the local competition, thanks largely to the prestige attached to anything Western, particularly luxury goods. But local agencies are getting stronger. It's much tougher in India, where local agencies are arguably winning with their expert local knowledge.
Hong Kong, China (CNN) –- Dot-anything. The possibilities for your new web address are now practically endless. And they don’t even need to be in English anymore. That’s because ICANN, the Internet Corporation for Assigned Names and Numbers, voted Monday to relax the rules limiting domain names to the 22 that currently exist.
That means move over .com, .org and .gov.
You’ll be joined by .canon, .unicef and .paris. These and several other known brands, organizations and cities have already said they’re going to apply.
While big names will be applying for the new web addresses between January and April 2012, I’ll wager you won’t be among them – unless you have $185,000 to spend on the new domain name application fees (as much as I would like to, I can admit I won’t be applying for .inocencio).
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