For the Mad Men of international advertising and marketing there is no better event to see and be seen at than the Cannes Lions International Festival of Creativity in the south of France. It's wall to wall agency CEOs, account managers, clients and all the important creatives from around the globe.

There is no doubt that this is an industry in flux. With companies connecting directly with their customers over the web and the most popular online videos being made by somebody who forgot to turn their camcorder off, the people who hold the marketing purse strings are rightly questioning the impact of that big budget photo-shoot and international campaign.

But with change comes opportunity, and this year opportunities seem to be in abundance.