September 20th, 2011
03:19 PM GMT
Share this on:

In this episode of "The Boss", we met two bosses who have proven you can combine profits with public service.

They contribute to their communities in different ways, but the outcome remains the same – both get gains from giving.

Brooklyn Brewery President, Steve Hindy, is donating a portion of the proceeds of BAM Boozle, a beer he created especially for the Brooklyn Academy of Music. Better known as BAM, the venue is celebrating its 150th anniversary this fall.

Bam Boozle Beer has become a win-win deal for both BAM and Brooklyn Brewery. Steve makes collaborations like this a key part of his marketing strategy with charitable donations comes valuable exposure. In fact, annually, Brooklyn Brewery donates about $200,000 in this way.

In Macau, Fancis Lui, the Vice-Chairman of Galaxy Entertainment Group is also reaching out to his local community. For the seventh year running he's sponsoring the Volleyball World Grand Prix in Macau. For Francis, this is about being socially responsible. Francis is aware that not everyone backs his industry, so he's trying to send a positive message to the local community.

By sponsoring this and other events, like the city marathon, Francis believes he's helping to upgrade Macau's image.

Filed under: Quest Means BusinessThe Boss

soundoff (3 Responses)
  1. Christianna

    People need the Gospel message not just public services.

    September 21, 2011 at 6:27 am |
  2. Anonymous

    Why does Obama always start out strong and finish weak? I am referring, of course, to his UN address where the first half of his speech came from his heart and was his truth...and then he failed to make the connection and ended up with his campaign rhetoric...another missed opportunity, AGAIN!!!

    He does not seem to understand the CORE issues of the "winds of change" occurring around the world both politically and economically. He referenced the right parallels when talking about peace and the difficulty of achieving it and it must come about through compromise between the two states. He is right. Peace is hard. It is hard because at the core, the issue is not really about freedom, democracy, etc. that he referred to BUT the preservation and the quest for EQUALITY! Equality in treatment, opportunities and aspirations. And the reason why such simple goal is so hard to achieve is precisely because those who have the power and the wealth want to preserve the status quo frankly because of GREED. Greed for wealth, power, land, etc. etc. etc. Simple. And just as Israel may claim their rights and justify their status quo based on centuries of persecution, they should take a good look in the mirror and ask of themselves where the hatred against them as a people and religion come from? Could it be due to their intolerance and acceptance of another religion and their claim to superiority based on the "chosen people" belief? Could it be due to their relentless pursuit of wealth and prosperity at all cost? Could it be due to the fact that they continue to play "victim" from historical atrocity? Yes, they have endured and they have suffered. But they are not the only group of people who have been persecuted nor used as a scapegoat to further the agenda of opportunists (Rick Perry comes to mind addressing the Jewish community last night). Peace is hard because those in power want to maintain their status quo. Peace is hard because just like Israel and Palestine, between the haves and the have nots, the haves want more and the have nots will continue to have nothing as long as the rules can be manipulated and bought by more wealth....Peace is hard and therefore I now realize the only answer is WAR!

    September 21, 2011 at 4:10 pm |
  3. icons package

    I apologise, but, in my opinion, you are not rihgt. Let's discuss it. Write to me in PM, we will talk.


    September 23, 2012 at 10:03 pm |

Post a comment


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About Quest Means Business

Quest Means Business airs Monday to Friday, 1600 New York and 2100 London, and is hosted by Richard Quest.



Powered by VIP