September 20th, 2011
03:19 PM GMT
In this episode of "The Boss", we met two bosses who have proven you can combine profits with public service.
They contribute to their communities in different ways, but the outcome remains the same – both get gains from giving.
Brooklyn Brewery President, Steve Hindy, is donating a portion of the proceeds of BAM Boozle, a beer he created especially for the Brooklyn Academy of Music. Better known as BAM, the venue is celebrating its 150th anniversary this fall.
Bam Boozle Beer has become a win-win deal for both BAM and Brooklyn Brewery. Steve makes collaborations like this a key part of his marketing strategy with charitable donations comes valuable exposure. In fact, annually, Brooklyn Brewery donates about $200,000 in this way.
In Macau, Fancis Lui, the Vice-Chairman of Galaxy Entertainment Group is also reaching out to his local community. For the seventh year running he's sponsoring the Volleyball World Grand Prix in Macau. For Francis, this is about being socially responsible. Francis is aware that not everyone backs his industry, so he's trying to send a positive message to the local community.
By sponsoring this and other events, like the city marathon, Francis believes he's helping to upgrade Macau's image.
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