October 19th, 2011
06:57 AM GMT
Share this on:

Hong Kong (CNN) – China’s ‘Great Firewall’ keeps Chinese fans from following their favorite foreign stars on Twitter or Facebook, which are blocked in the mainland.

So more athletes and celebrities are jumping the fence.

Soccer star Cristiano Ronaldo is the latest to start his own Chinese microblogging site to build an online presence in the world’s second largest economy.

“Check out my photos form (sic) my 100th game for Real Madrid,” Ronaldo’s latest “weibo” – Chinese for microblog – reads.

Ronaldo blogs for China’s Tencent Weibo, which has 233 million registered users according to its latest quarterly report. Its chief rival, Sina Weibo, said in its June quarterly report that in less than two years the microblogging site had surpassed 200 million users.

Ronaldo joins UK supergroup Radiohead and actor Tom Cruise as western stars who have reportedly started the equivalent of Twitter accounts in China in the past year.

Japanese porn star Sora Ai – whose films are technically banned in China – has 7 million followers on Sina Weibo.  The adult actress joined weibo after noticing the number Chinese followers on her Twitter account, causing wantchinatimes.com to note: “Clearly, not all Chinese netizens who leap the Great Firewall are political dissidents.”

The sheer market size of the China market is leading the push for foreign stars and athletes to go weibo: China has half a billion people now online – approaching twice as many netizens as there are U.S. citizens.

One stat alone tells the tale: On Sina Weibo, the NBA has more than 8 million fans. On Twitter? Just over 3 million.



soundoff (4 Responses)
  1. u mad

    Mohammed Abdul Karim (1863–1909) was a Muslim Indian attendant of Queen Victoria who gained her affection during the final fifteen years of her reign. Karim was born near Jhansi in British India, the son of a hospital assistant. In 1887, Victoria's Golden Jubilee year, Karim was one of two Indians selected to become servants to the Queen.

    October 20, 2011 at 1:29 am |
  2. Christiano Ronaldo

    You actually make it appear so easy along with your presentation however I find this matter to be really one thing that I feel I would by no means understand. It seems too complicated and very wide for me. I'm looking forward for your subsequent put up, I'll try to get the hang of it!

    April 2, 2012 at 9:09 am |
  3. icon download

    What do you mean?

    October 9, 2012 at 12:33 am |
  4. Fred Farnham

    Several Microblogging platforms help perform business activities with utmost ease. They include tools to assist in attracting business. Tools such as Twitter Adder, BufferApp and HootSuite help build a strong customer relationship and have support for all major browsers and mobile phones. They also help find potential customers according to geographical locations.*`**

    See you real soon <http://caramoan.ph/index.php

    July 10, 2013 at 1:07 am |

Post a comment


 

CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About Global Exchange

Global Exchange explores how emerging markets are impacting and influencing the global financial community, at a time when business is a vital driver of the international news agenda.

Global Exchange is presented live from Abu Dhabi by emerging markets editor, John Defterios, who will be joined by CNN correspondents from around the world.

Global Exchange also includes the “GX20,” a global hotlist of some of the world’s biggest economic thinkers. The GX20 will be drawn from the key emerging markets, from across China, Russia, India and South Africa, contributing to the show and this blog.

Watch on CNN International Sunday to Thursday:

1100 ET
1600 GMT
1700 CET

Follow the show on Twitter @CNNGlobalEx and use the #CNNGlobalEx hashtag to join the conversation.

 
 
Powered by WordPress.com VIP