London (CNN) – eHarmony's Sean Cornwell is figuring out the best way to translate the dating site's message of love into new markets.
The site - which prides itself on its ability to bring people together into long term relationships - is expanding its brand in the UK.
Cornwell has chosen an agency to help create the killer television ad. But British daters might want a different message than those in the U.S. Will this match work?
“We have decided to ground the Qantas domestic and international fleets immediately,” Joyce said. “I repeat, we are grounding the Qantas fleet now.”
But Joyce’s "shock and awe" strategy earned some respect. “It is a huge and gutsy call. Alan cannot survive a decision like this if it goes wrong,” an unidentified senior aviation industry source told the Financial Times.
But the Qantas union – which has been embroiled in a year-long labor dispute punctuated by rolling walkouts – was caught flat-footed, as was the government of Australian Prime Minister Julia Gillard and, of course, tens of thousands of Qantas passengers worldwide.
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