London (CNN) – eHarmony's Sean Cornwell is figuring out the best way to translate the dating site's message of love into new markets.

The site - which prides itself on its ability to bring people together into long term relationships - is expanding its brand in the UK.

Cornwell has chosen an agency to help create the killer television ad. But British daters might want a different message than those in the U.S. Will this match work?