October 31st, 2011
06:43 PM GMT
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London (CNN) – eHarmony's Sean Cornwell is figuring out the best way to translate the dating site's message of love into new markets.

The site - which prides itself on its ability to bring people together into long term relationships - is expanding its brand in the UK.

Cornwell has chosen an agency to help create the killer television ad. But British daters might want a different message than those in the U.S. Will this match work?

Filed under: The Boss


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    September 23, 2012 at 8:17 pm |

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