November 10th, 2011
05:20 AM GMT
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(CNN) – Duty-free shopping onboard may no longer be limited to watches and perfume.  Ryanair is considering offering in-flight pornography to its passengers, according to a report on Tuesday in The Sun.

The racy content would be broadcast through a custom Ryanair app for smartphones and tablets.  Michael O’Leary, chief executive of the Dublin-based discount airline, told the Sun, “Hotels around the world have it, so why wouldn’t we?”  He said that pornography would be available only via the relative privacy of mobile devices and would not be shown on seat-back television screens.

This isn’t the first time O’Leary has displayed a “sex sells” ethos for his airline.  In 2008, he made flippant comments to the media about offering “beds and b***jobs” in business class.  The airline has also published an annual “Girls of Ryanair” calendar since the same year, featuring its female flight attendants in bikinis.
The Irish budget airline’s business model relies on controversial nickel-and-diming practices, or at least the threat of them.  Airline officials  discussed removing toilets or creating vertical “standing” seats to make room for additional seating, and converting toilets to a coin-operated system.

Ryanair has come under fire from passengers multiple times this year for charging piecemeal fees.  British singer Lily Allen criticized the airline on Twitter for charging her 40 pounds to print a replacement boarding pass.  A scuffle also broke out on a Canary Islands flight after a passenger was asked to pay an extra fee for a large piece of carry-on luggage.  A Swedish man who went into cardiac arrest onboard was given as treatment a sandwich and soda by staff and later charged for it.

Clearly, the airline has been successfully grabbing headlines around the world. And despite the controversies, the airline appears to be doing something right: Ryanair reported that its passenger statistics in October 2011 increased 4% year-on-year.

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Filed under: Air industryBusiness


soundoff (68 Responses)
  1. power4things

    This guy wants to be a sleazy answer to Richard Branson with his hipster personality cult, but I love the hotel analogy, uh, sorry O'Leary but at a hotel you are at least in your own private room. I can't wait to see what passangers will do in their seats while watching his movies. Oh, I forgot, there's no seats on Ryan planes – case closed! This guy prides himself on being the Howard Stern of the air, and it's working – I read the article.

    November 10, 2011 at 5:40 am |
  2. power4things

    Ryan's boarding pass policy (and others) is shameless profiteering, but the real weenie is Lily Allen thinking she should be exempt because she (thinks she) is a "star" ... we have enough celebs waving their get-out-of-jail-free cards.

    November 10, 2011 at 5:47 am |
  3. long john

    but they charge 40 pounds for inflatable dolls a piece.

    November 10, 2011 at 6:14 am |
  4. JoshGM

    ...they should as well dish-out free viagra, condoms, handcuffs, whips and let madam Lucinda the temptress in tight black panties take in-flight passes between the aisles whipping all males who dozes off!

    November 10, 2011 at 6:20 am |
  5. Fonseka

    Pathetic way to make money.

    November 10, 2011 at 7:10 am |
  6. Acropolis

    A fake information: a very efficient way to get a world media coverage.

    November 10, 2011 at 7:43 am |
  7. marko

    i love the creative thinking......I dont think i would ever buy it but i truly believe in freedom ....

    November 10, 2011 at 7:50 am |
  8. Sam

    Thoroughly tacky disgusting man, running a tacky disgusting airline, favoured by passengers who have no self-respect and who think they're saving money by flying a cattle truck that always lands at least 50 miles from where they want to be.

    November 10, 2011 at 7:55 am |
  9. Jim456

    Because of all these hidden fees such cheap airlines charge they will never ever welcome me on board of their fleet

    November 10, 2011 at 8:01 am |
  10. Walter

    This is pathetic...!

    November 10, 2011 at 8:03 am |
  11. Jamie Lannister

    Ryan’s got a great business Idea. They cater to trash and the world’s endless supply of idiots.

    November 10, 2011 at 8:15 am |
  12. Alexandre

    Next: O'Leary legalizes gay marriage in flight.

    November 10, 2011 at 8:18 am |
  13. Karenlee

    As someone who commutes to work by train, I can assure you that when someone is sitting next to you, no mobile device is completely private. Even if it’s just a small smartphone you can’t help but get flashes of whatever’s on the screen (and with a tablet it’s really right in your face) or pick up a bit of what’s coming through the earphones. This will never work. That aside, I’ve flown Ryanair twice and find the way they try to squeeze every cent out of you that they can extremely annoying, and their ground personnel are invariably humourless and unpleasant to deal with. Unless the price difference is really significant, I’ve decided to pay a bit more if necessary and fly with other airlines in the future.

    November 10, 2011 at 9:03 am |
  14. Capricorn

    Imagine the person sitting behind you jerking off.......if leg space was not a problem allready, now we will have to put up with something else poking us too.

    November 10, 2011 at 9:13 am |
  15. Phallen7

    There's a fine line between innovation and just pure stupidity. This is desparation.

    November 10, 2011 at 9:49 am |
  16. Huynh

    Of course they won't. When will the media stop covering their marketing pranks?

    November 10, 2011 at 9:57 am |
  17. rockfairy

    Finally, Ryanair is offering something that is truly cheap!!

    November 10, 2011 at 10:02 am |
  18. rmsbl4

    This is just another of MOL's FAKE stories to get free publicity. There are children on these flights so he would be facing charges of corruption of minors and I don't think even MOL is that stupid. Just another stupid story as I will say again for FREE PUBLICITY. This IDEA costs nothing but he gets the publicity.

    November 10, 2011 at 10:11 am |
  19. truthkeeper

    Well this sure is another story of crumbling empires due to immoral behavior.

    November 10, 2011 at 12:00 pm |
  20. Ekim

    Stupid idea. Good for pervs.

    November 10, 2011 at 12:16 pm |
  21. Ekim

    :)

    November 10, 2011 at 12:17 pm |
  22. alex

    Get off after takeoff.

    November 10, 2011 at 12:57 pm |
  23. TheFatherofLies

    Self-gratification does not get one into the Mile-High Club. That aside, he should smooth customer relations, sounds like he has problems. Still he should do what his consumers demand. The prudes can ponder their Quaker lifestyles in the privacy and comfort of their sparkling clean sheets.

    November 10, 2011 at 1:13 pm |
  24. YorkyRoyal

    The way he holds the airplane and his face expression on the picture, I think, he is really going to make the idea into a reality.

    November 10, 2011 at 1:23 pm |
  25. surindermohan

    ..........sickening...........

    November 10, 2011 at 1:23 pm |
  26. Tony D

    This story is of course nonsense. Normally Mr O'Leary announces ludicrous ideas to bury some negative story about the airline. The "charging for toilets" story was announced to cover up negative quarterly figures. However, the company has just posted good figures so I guess we should dig deeper. What has he got to hide? Anyway, he has managed it again. We are talking about him.

    November 10, 2011 at 1:34 pm |
  27. Pervert

    I wonder how he feels when i'm watching it with his sweet daughter beside me,blowing my shlong!!!

    November 10, 2011 at 2:32 pm |
  28. Tutuvabene

    Has he figured out how to charge for the air that passengers breathe? If people are willing to pay to be on his airplanes, whose fault is it?

    November 10, 2011 at 2:41 pm |
  29. Sure

    Jack off while you take off!!

    Really though, this is the stupidest idea I've ever heard!

    November 10, 2011 at 3:15 pm |
  30. Jonathan

    "Ryan's boarding pass policy (and others) is shameless profiteering, but the real weenie is Lily Allen thinking she should be exempt because she (thinks she) is a "star" ... we have enough celebs waving their get-out-of-jail-free cards."

    Can you actually prove that she wanted special treatment instead of just treatment for everyone? Otherwise you're just full of crap.

    November 10, 2011 at 3:36 pm |
  31. us1776

    Really BAD idea !!

    These guys are not qualified to operate an airline.

    .

    November 10, 2011 at 4:39 pm |
  32. 2bits

    Are you nuts?

    November 10, 2011 at 4:50 pm |
  33. BJ

    I have flown RyanAir. Never, ever, ever, ever again. I have more self-respect than to submit myself to another filthy, smelly plane. They give the term "cattle car" a whole new meaning.

    November 10, 2011 at 5:27 pm |
  34. Justin

    Who's going to regularly clean the tissues out of the seat pockets then? This will never work.

    November 10, 2011 at 5:40 pm |
  35. Kevin

    Look at this dude, he has an airplane in his pants sticking out.

    November 10, 2011 at 6:00 pm |
  36. dr A Kruger

    You state: "A Swedish man who went into cardiac arrest onboard was given as treatment a sandwich and soda by staff and later charged for it."..Now dear journalist, if a patient is in cardiac arrest he/she loses consciousness within seconds and death within minutes. This airline must have magic sandwiches and soda!

    November 10, 2011 at 6:08 pm |
  37. James Jones

    I cant believe all the people that actually believe this rubbish – its a way of free advertising...

    They done the same with standing – "Seats" and charging £1 to use the rest room.

    ITS NOT REALLY GOING TO HAPPEN

    November 10, 2011 at 6:19 pm |
  38. JillyX

    Beds and BJs in business class? It's like he thinks, in 2011, that only men travel for business.

    November 10, 2011 at 6:45 pm |
  39. Jim

    It's hard enough to sit still on a flight without being aroused. I'd hate to have to use the lavatory toward the end of one of those flights!

    November 10, 2011 at 7:49 pm |
  40. Trace

    Just don't get any of that on me

    November 10, 2011 at 8:23 pm |
  41. Haha

    Don't think I want to use the toilets on those flights, unless you are supposed to use the barph bags only to pleasure yourself.

    November 10, 2011 at 10:58 pm |
  42. lazurite

    Completely disgusting.

    November 10, 2011 at 11:07 pm |
  43. Koorihawk

    Umm if a guy went into cardiac arrest I doubt a sandwich an soda would save him or do him much good. Most likely he had low blood sugar. CNN you need to improve on your reporting.

    November 10, 2011 at 11:59 pm |
  44. Amunaka

    I guess it all comes down to who you're stuck sitting next to...

    November 11, 2011 at 12:31 am |
  45. Say what??

    "Hotels around the world have it, so why wouldn’t we?” Because an airplane is not a hotel room, Mr. Marketing Genius. There are others in close proximity that may be probably would) be) offended.

    November 11, 2011 at 12:42 am |
  46. Kent Bowen

    Wouldn't that mean they will need those extra bathrooms?

    November 11, 2011 at 12:59 am |
  47. RLE

    "Mommy, is that where babies come from?"
    "No, dear it's riiiiiiiiiight...there. There. There. There. There. There. There."

    November 11, 2011 at 1:11 am |
  48. augustghost

    by the time they land, more than the tray tables and seats will be in the upright position

    November 11, 2011 at 1:38 am |
  49. Mike W

    Disgusting. The world's gone mad, and this dude doesn't deserve to be CEO of a crop duster fleet.

    November 11, 2011 at 4:27 am |
  50. Karen

    O'Leary successfully employs nickel-and-diming practices for getting free advertisement and media presence with these types of mostly fake "innovations". It's been working swimmingly for them, so kudos to him. It helps the fliers save money, and it brings a smile to the faces of those of us who are amused by the reaction to his antics from people who take themselves too seriously.

    November 11, 2011 at 1:08 pm |
  51. txrbt

    Innovative, indeed! The first "seedy" airline. :)

    November 11, 2011 at 1:44 pm |
  52. marinedad05

    A few years ago, I took a Ryan Air from Glasgow to Dublin, and was quite surprised they serve beer free in coach. Small craft, short flight, good flight.
    Compared to some of our airlines, that seemed pretty good.

    November 11, 2011 at 5:56 pm |
  53. Jon

    Sticky seats...yuck.

    November 11, 2011 at 6:19 pm |
  54. Capercorn

    As if I needed another reason to never do business with Ryanair.

    November 11, 2011 at 7:59 pm |
  55. brian

    yet another stupid idea from a horrible businessman...

    November 13, 2011 at 12:17 pm |
  56. Don Canard

    I think the stand-up seats should come with a pommel in front (available only in coach, not available in business) shaped like Mike O'Leary bent over. Anatomically correct, please.

    November 14, 2011 at 3:12 am |
  57. benedito xavier

    viagei na vossa companhia ryanair so nao fiquei contente que os vous sao feitos em portugal e com portugueses eu nao sou obrigado a saber ingles nao traduziao em portugues o que falavao isso e muito mau para portugal estamos a perder a nossa lingua PORTUGUES obg

    November 15, 2011 at 11:52 pm |
  58. Kick O'Leary where it hurts most

    Look at him in the picture. For a moment I thought it was from one of the acts at Ringling.

    November 17, 2011 at 3:03 pm |
  59. Kevin

    Yet another RA publicity stunt. Don't knock it, it worked. He's on CNN after all.

    November 18, 2011 at 8:16 am |
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  64. dasprog11

    i wonder if flying first class and business class will result in the different type of movies being chosen? either way, they are asking for a lot of people to be inducted into the mile high club.

    August 3, 2012 at 7:52 am |
  65. icons designs

    It — is impossible.

    October 9, 2012 at 9:55 pm |
  66. Chris

    Love Ryanair, please come to the US. The cheap flights are well worth all the oddities, plus anyone caught on the hidden fees, its your fault, its called reading, try it.

    February 4, 2013 at 11:11 pm |
  67. Carroll Bagby

    Wow!!! Adore the detail and reception photographs!! Oh, and all the things in involving! Beautiful.

    October 31, 2013 at 2:13 pm |

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