January 6th, 2012
06:00 AM GMT
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Hong Kong (CNN) – Billionaire Warren Buffett is giving China the old song and dance routine. Literally.

He’s recorded a video for this year’s Spring Festival gala which will be aired online for the Chinese New Year, according to a report from state news agency Xinhua.

Wang Pingjiu, a production executive from China Network Television says Buffett sings and plays the guitar in the video, but did not disclose what song is involved.

“We all know that Buffett is good at investment, but few knew he also did well in singing," Wang was quoted as saying.

In addition to his investing prowess, Buffett’s long been known for his passion for the ukulele – you can watch his 2007 performance at the annual Berkshire Hathaway shareholder’s meeting here. He also showed off his musical talents in this 2010 ad for his insurance company Geico, where he impersonated Guns N’ Roses start Axl Rose (pictured above).

The online gala is targeted at younger viewers, and will include Chinese celebrity Jackie Chan along with a number of viral videos and short films. CCTV says last year’s version got 12 million views.

Buffett’s reach will be much larger if his video makes the television version of the Spring Festival Gala. The program, a Chinese cultural staple, is one of the world’s most watched television shows. The past few years around 400 million viewers have tuned in, nearly one in three people in China. Competition for sponsorship is intense, with companies paying up to $30 million for the best time slots.

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Filed under: BusinessChina

soundoff (20 Responses)
  1. shardsofchina

    This will be a huge deal here in China, the Chinese love Warren Buffet he's the ultimate symbol of success (alongside Bill Gates and the recently deceased Steve Jobs) – it'll be really interesting to see.

    January 6, 2012 at 7:30 am |
  2. Bsteh

    I am impressed. Buffet is showing the world that there is more to life than just making billions. Certainly, this is the lighter side of heavy investing and a sunnier profile to profiting. What is more marvellous than making money hand over fists and enjoying it. Out of curiousity, how has Buffet contributed to the current American economic situation? Methinks that with his reputation, financial resources and clout, his contributions must surely be of monumental significance. But how? Surely he is a better man than Ayn Rand's John Galt.

    January 6, 2012 at 9:18 am |
  3. pms

    Such an opportunist and sellout...

    January 6, 2012 at 3:56 pm |
  4. One Ringy Dingy

    Ooooh, Warren Buffett! I thought it would be Jimmy Buffett

    January 8, 2012 at 2:48 am |
  5. Buffett isn't "Self Made"

    Warren Buffett as a singer? Why not–many actors often take a shot at singing careers.

    January 8, 2012 at 5:33 am |
  6. Paul

    A man who will do anything, anything legitimate for money is not to be disdained

    January 8, 2012 at 6:13 am |
  7. Kyle H. Davis

    Wasn't it Hu Jintao who recently wrote "We must clearly see that the international hostile forces are stepping up strategic attempts to westernize China, and ideological and cultural fields are a focus for long-term infiltration."...

    Doesn't their invitation to Warren Buffett sort of fly in the face of that?

    January 8, 2012 at 7:01 am |
  8. Kyle H. Davis

    Maybe they mistook him for Jimmy Buffett...

    January 8, 2012 at 7:01 am |
  9. ok

    How original.

    January 8, 2012 at 2:04 pm |
  10. Tony

    How is having Jackie Chan (old) and Warren Buffet (ancient) going to target young people? LOL

    January 8, 2012 at 2:54 pm |
  11. Shadakom

    How is Tony has no brain at all?.... Money and Succes is what every young people want, and they have it...!

    January 8, 2012 at 7:24 pm |


    January 9, 2012 at 2:43 am |

    charliee charlie

    January 9, 2012 at 2:43 am |
  14. martin

    Well Done

    January 9, 2012 at 7:39 am |
  15. MarketChances.com

    Good guy, that's the spirit :)

    January 9, 2012 at 9:31 am |
  16. Richard

    Buffett has done it again..

    January 9, 2012 at 10:07 am |
  17. eman

    Scene is very strange snake swallows girl


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