January 6th, 2012
06:00 AM GMT
Hong Kong (CNN) – Billionaire Warren Buffett is giving China the old song and dance routine. Literally.
He’s recorded a video for this year’s Spring Festival gala which will be aired online for the Chinese New Year, according to a report from state news agency Xinhua.
Wang Pingjiu, a production executive from China Network Television says Buffett sings and plays the guitar in the video, but did not disclose what song is involved.
“We all know that Buffett is good at investment, but few knew he also did well in singing," Wang was quoted as saying.
The online gala is targeted at younger viewers, and will include Chinese celebrity Jackie Chan along with a number of viral videos and short films. CCTV says last year’s version got 12 million views.
Buffett’s reach will be much larger if his video makes the television version of the Spring Festival Gala. The program, a Chinese cultural staple, is one of the world’s most watched television shows. The past few years around 400 million viewers have tuned in, nearly one in three people in China. Competition for sponsorship is intense, with companies paying up to $30 million for the best time slots.
About Business 360
CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.