January 27th, 2012
06:32 PM GMT
Davos, Switzerland (CNN) – Mark Spelman, head of strategy at Accenture, says emerging markets are spurring innovation.
“I can point to retailers and consumer goods companies who I think are bringing innovation to many emerging markets, through supply chains, through the way they’re addressing consumer preferences in local markets,” he told CNN’s John Defterios.
“But at the same time, you’re seeing a lot of innovation taking place in emerging markets,” he added. “Look at Indonesia, with 50% of the population under 29, real innovation using social media, and that’s going to be leveraged elsewhere.”
“We’re going to see an absolute explosion of data … we’re either going to drown in data or we’re going to be able to manage it in a way that gives better quality decisions,” said Spelman.
“Managing that data, whether it’s data about your customers, about what’s happening in your supply chain, is going to be absolutely critical if you’re going to be successful at being able to take advantage of a lot of the growth that's going to appear in emerging markets.”
About Global Exchange
Global Exchange explores how emerging markets are impacting and influencing the global financial community, at a time when business is a vital driver of the international news agenda.
Global Exchange is presented live from Abu Dhabi by emerging markets editor, John Defterios, who will be joined by CNN correspondents from around the world.
Global Exchange also includes the “GX20,” a global hotlist of some of the world’s biggest economic thinkers. The GX20 will be drawn from the key emerging markets, from across China, Russia, India and South Africa, contributing to the show and this blog.
Watch on CNN International Sunday to Thursday:
Follow the show on Twitter @CNNGlobalEx and use the #CNNGlobalEx hashtag to join the conversation.