January 27th, 2012
06:32 PM GMT
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Davos, Switzerland (CNN) – Mark Spelman, head of strategy at Accenture, says emerging markets are spurring innovation.

“I can point to retailers and consumer goods companies who I think are bringing innovation to many emerging markets, through supply chains, through the way they’re addressing consumer preferences in local markets,” he told CNN’s John Defterios.

“But at the same time, you’re seeing a lot of innovation taking place in emerging markets,” he added. “Look at Indonesia, with 50% of the population under 29, real innovation using social media, and that’s going to be leveraged elsewhere.”

But he admitted that harvesting the vast quantities of data generated from social media in emerging markets would be a challenge.

“We’re going to see an absolute explosion of data … we’re either going to drown in data or we’re going to be able to manage it in a way that gives better quality decisions,” said Spelman.

“Managing that data, whether it’s data about your customers, about what’s happening in your supply chain, is going to be absolutely critical if you’re going to be successful at being able to take advantage of a lot of the growth that's going to appear in emerging markets.”

Filed under: BusinessDavosGlobal Exchange


soundoff (6 Responses)
  1. eman

    See the elephant is dying and die a very sad situation

    http://www.bestofthebestofall.com/forums/viewtopic.php?f=38&t=1163

    January 27, 2012 at 6:53 pm |
  2. sameh

    You will not believe what was happening in the stadium during the match

    http://upload40.com/12157.html

    January 29, 2012 at 1:51 am |
  3. BlueColorMinded

    EMERGING MARKETS SHALL BE PART OF THE SOLUTIONS OF THE EXISTING PERCEIVED ECONOMIC CRISES SINCE THEY ARE THE PRIMARY DESTINATION OF THEIR GOODS AND SERVICES AVAILABLE FOR SALES; THEIR SUSTAINABLE GROWTH IS WELL TIED TO THE DEVELOPED ECONOMIES' MARKET GROWTH.

    January 30, 2012 at 6:35 am |
  4. Amuthan Junior

    Nice article. From an emerging market perspective, the real value of innovation is its ability to create prosperity.

    http://www.lenvica.in/

    January 31, 2012 at 6:59 am |
  5. icon designs

    In my opinion, it is actual, I will take part in discussion.

    October 9, 2012 at 4:19 pm |

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About Global Exchange

Global Exchange explores how emerging markets are impacting and influencing the global financial community, at a time when business is a vital driver of the international news agenda.

Global Exchange is presented live from Abu Dhabi by emerging markets editor, John Defterios, who will be joined by CNN correspondents from around the world.

Global Exchange also includes the “GX20,” a global hotlist of some of the world’s biggest economic thinkers. The GX20 will be drawn from the key emerging markets, from across China, Russia, India and South Africa, contributing to the show and this blog.

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