February 2nd, 2012
04:48 AM GMT
Share this on:

(CNN) - Facebook, which launched its blockbuster initial public offeringWednesday, is the undisputed social media king of the U.S. and Europe.

But as the West approaches saturation point with the site, Facebook is looking to emerging markets like Brazil and India to fuel its next stage of growth.

The company seeks to raise up to $5 billion, according to documents filed Wednesday. That represents the largest global IPO ever by an Internet-focused company, according to data from Dealogic. Google's $1.9 billion debut is currently the largest U.S. Internet IPO.

Once Facebook starts trading, experts say it could be valued at between $75 billion and $100 billion. The site now has more than 800 million active users, with the bulk of those in the U.S. However, its growth in early adopter countries has stuttered.

Is Facebook growth stalling in North America?

Growth is taking off in places like countries India, Brazil, Peru, Mexico and Indonesia. Gregory Lyons, research and insight manager at digital marketing agency iCrossing, calculates Facebook will hit 1 billion active users around August this year, with the majority of those coming from emerging markets.

Read full story here

Filed under: BusinessFinancial marketsTechnology

soundoff (3 Responses)
  1. sadat

    What happens if Joe threw hot water ice

    February 6, 2012 at 6:27 am |
  2. Emerging Markets

    Confianzys is an international management consulting company providing Innovation Consulting, Marketing Consulting, Business Consulting, Innovation Management, Strategic Innovation, Product Management, Product Marketing, IT Product Management, What is Product Management, Product Manager, Marketing and social media, New Product Development, Emerging Markets, Product Strategy, New Product Strategy, Marketing Strategy, Product Positioning, Business Innovation, Customer Acquisition and Product Management Process.

    February 6, 2012 at 12:45 pm |
  3. Window icon create for Win8

    I refuse.

    September 24, 2012 at 8:53 pm |

Post a comment


CNN welcomes a lively and courteous discussion as long as you follow the Rules of Conduct set forth in our Terms of Service. Comments are not pre-screened before they post. You agree that anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

About Business 360

CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.

Powered by WordPress.com VIP