February 24th, 2012
08:10 AM GMT
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Hong Kong (CNN) - Proview Electronics - a little known Asia-based company that claims it has rights to the “iPad” trademark in China - has taken its legal battle against Apple to the technology giant’s home turf.

In a lawsuit filed last week in the U.S. Superior Court of California in Santa Clara County, the Taiwan affiliate of Proview International Holdings accuses Apple of deception when it purchased the iPad trademark in 2009, The Wall Street Journal reports.

The suit alleges that one of Apple’s law firms set up a company - IP Application Development Ltd (or IPAD) - to buy the trademark from Proview for $55,000, according to the report.

Apple has maintained the purchase gives it worldwide rights to the trademark; Proview Electronics claims that Apple acted deceptively by hiding its involvement.

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