March 23rd, 2012
05:07 AM GMT
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(CNN) – Amid a rough political battle of the U.S. Republican presidential candidates, being caught in the middle is not something companies usually want.

But Ohio Art, producer of the child’s toy Etch A Sketch, is not complaining after a political firestorm in the U.S. caused the company’s share value to more than double in less than three days.

In an interview with CNN on Wednesday, Romney’s senior campaign advisor Eric Fehrnstrom was asked whether the winner of the last Illinois elections went too far in trying to win conservative voters and scared off the party’s moderates.

“I think you hit a reset button for the fall campaign. Everything changes," Fehrnstrom said. "It's almost like an Etch A Sketch. You can kind of shake it up, and we start all over again."

The Etch A Sketch is a drawing toy – a plastic tablet that, when shaken, erases the image drawn.

The political metaphor has brought Romney little gain, as rival candidates Rick Santorum and Newt Gingrich say Etch A Sketch better describes the GOP frontrunner’s change of positions on issues for political expedience.

But Ohio Art can thank Ferhnstrom for a sudden bounce.

Bloomberg reported that the Etch A Sketch maker more than doubled to US$ 9.65 after three trades, totaling 800 shares.

The sudden publicity is a boon for the once thinly traded Ohio Art, which was established 1908 in Archbold, Ohio. The company started producing the Etch A Sketch in 1960, a popular toy that was the company’s best-selling product until last year.

In a statement by Ohio Art, the toy company said it is “happy to see Etch a Sketch, an American classic toy, is drawing attention with political candidates as a cultural icon and important piece of our society.

"A profound toy, highly recognized and loved by all, is now shaking up the national debate."

It’s certainly shaken up the GOP race. “You have to stand for something that lasts longer than this,” Gingrich said during a campaign appearance in Louisiana, holding an Etch A Sketch in his hand.

Santorum’s campaign tweeted “wonder if the new Romney campaign song will be “Shake It Up.”

Fehrnstrom, however, appears to be taking the heat in stride.

“Etch A Sketch stock is up? Psst, I’ll mention Mr. Potato Head next. Buy Hasbro,” he tweeted Thursday.

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soundoff (33 Responses)
  1. Daniel

    Could Romney have been any more clear about his flip-floppingness? After this comment anyone who supports Romney is an idiot.

    March 23, 2012 at 5:55 am |
  2. Hey Daniel

    Romney didn't make the comment. Whose the idiot?

    March 23, 2012 at 7:32 am |
  3. Santorum's Incompetence

    “If they’re going to be a little different, we might as well stay with what we have instead of taking a risk of what may be the Etch A Sketch candidate for the future.” – Santorum

    Santorum just ensured that he wouldn't get the nomination with this comment. He also likely eliminated any chance he had at the VP slot.

    March 23, 2012 at 7:35 am |

    i can see some body crying, even before the election, the cap will surely land in whose head, its normally fit, i.e obama

    March 23, 2012 at 8:59 am |
  5. Hey, Hey Daniel

    The Repubs are the idiots!

    March 23, 2012 at 9:32 am |
  6. Shadow

    What does Romney and Obama have in common...both are flip floppers on just about everything!!!

    March 23, 2012 at 9:47 am |
  7. yvon

    Stocks are upfor the toy maker and creates more jobs and you have to thank the Romney campaign for it, So what is the bad side? It just goes to tell you he can get the job done.

    March 23, 2012 at 10:17 am |
  8. CripticCrytic

    "GIVE ME LIBERTY" Money Bomb- starting 23rd March

    Please DONATE NOW!

    Ron Paul 2012!!

    March 23, 2012 at 10:26 am |
  9. Paul

    Romney didn't make the comment, and I have seen at least 10x more articles about the etch-a-sketch thing compared to Jeb Bush's edorsement. Typical liberal media.

    March 23, 2012 at 11:05 am |
  10. Kay

    Well, it's a fairly appropriate symbol, since the Etch-a-Sketch has been made in China since 2000. It's another example of an American product once made here but now outsourced.

    March 23, 2012 at 11:43 am |
  11. ElectricLion

    The funniest part of this article was that the author had to explain what an Etch-A-Sketch is. But Fehrnstrom is basically right. The average American voter (in either party) has a short memory and an even shorter attention span. After the nomination ends, whoever becomes the candidate will suddenly become "the candidate of choice." All the backstabbing and infighting going on now will be completely forgotten.

    March 23, 2012 at 11:48 am |
  12. Derek

    I am a rRepublican and this whole thing is stupid. 1. Romney did not say it an aid did. 2. He was saying the campaign landscape changes complete not his canidates stance but that is not what the other candidates would have you believe. Stop taking stupid little quotes out of context. Your not clever your annoying. Any chane you had they I may vote for you gone becuase you have proven you distort facts.

    March 23, 2012 at 11:48 am |
  13. Hey,Hey, Hey Daniel

    you are right

    March 23, 2012 at 11:51 am |
  14. MikeNimro

    I think you missed the point Paul... Jeb Bush is 20x less interesting/pertinent/useful than an Etch-A-Sketch, therefore the "liberal media" is actually giving his endorsement twice as much coverage as it deserves.

    March 23, 2012 at 11:51 am |
  15. Lisa

    "Romney didn't make the comment. Whose the idiot?"
    It's a tie between the person who didn't read the article before posting and the one who doesn't know the difference between "Who's" (which is "who is") and "Whose" (as in displaying ownership)

    March 23, 2012 at 12:32 pm |
  16. Humored

    Hey, Derek, "[y]our not clever your annoying" should be spelled "you're not clever, you're annoying". It's called a contraction. Guess they don't go past the sixth grade where you live...

    Anyhow, I think it is humorous that my state is going to get a slight employment bump from Romney's campaign. Probably the most jobs Romney has created in years...well, apart from the Olympics...which was funded with federal dollars...but, no worries, conservatives. He'll champion your values...until he's nominated...

    Obama 2012! Foregone conclusion.

    March 23, 2012 at 12:43 pm |
  17. Brian

    Maybe they can get Ric Okasic from The Cars, to play the hit 80's tune "Shake it Up" for their campaign tune. Once again the public scratches their heads wondering why this happens every 4 years. Because you allow it to! How many bloggers take a day off work so support legislature to stop these idiots from gaining power. Every election, people think they can jump online and learn a persons entire political and personal history in a 3 paragraph article, and they base their vote on it. Until "WE THE PEOPLE" band together and storm the offices of these idiots with phone calls, letters, and emails saying we are sick of the BS. BOTH parties are poor choices for the leader of the free world in America. Once again, we have to pick the lesser of 2 evils, and I suspect 4 years from now, this will all happen again. Anyone wanna place a bet with me? I'm guessing not and I don't blame anyone. The inmates are running the asylum as they always have. Save your breathe and spend some time with your family. As individuals, we are nothing to them. I dare any one of them(President Obama included) to prove me wrong. I'm listening......(the sound of dead air).......

    March 23, 2012 at 12:50 pm |
  18. Reality Check

    The silliness here can be summed up in two parts.

    On the one hand you have the folks that think Romney is flip flopping. They are either ignoring the facts intentionally or are just ignorant by nature. Some actually believe Romney made the statement, or provided the background for the statement in terms of changing his stance – ridiculous. Perhaps they are just too jaded already to see clearly or are twisting facts around to further a political agenda. Who cares, they are ignorant either way.

    Then you have the folks who knew that this is about strategy changes, not about positioning. They are trying to convince the ignorant of reality while fully aware that their audience has already turned a blind eye towards reality; that the media and every article fully explains the reality already – and the ones they are addressing this reality to have chosen to remain ignorant. These arguments are a waste of time – people are choosing to believe what they want, regardless of how twisted that view is.

    As a former republican, I feel like that kid who looked around the playground and realized just how stupid everyone around me is. I mean, I knew that republicans don't pay much head to true substance (the appearance of good equates to good, the ends justify the means, and not to mention the arrogant hypocrisy of forcing their own moral perspectives onto others while proclaiming the importance of personal responsibility) – but at some point don't you actually stop and take stock of your own mindset on matters? Must you be sheep to those that give you half-truths and outright falsehoods?

    For Christs sake, think for yourself for once. Lift that veil of ignorance and you too may just realize that there are better things to do than persist distorted facts and twist everything into some *other* persons political agenda.

    Oops, there I go, trying to reach people that I know are already choosing to ignore reality. My bad.

    March 23, 2012 at 1:07 pm |
  19. christina knight

    is this the romney plan for job creation? it sure beats the usual republican plan of tax cuts for the rich so that the rich can create jobs overseas, and pad their bank accounts in the cayman islands.

    March 23, 2012 at 1:15 pm |
  20. Ed

    Etch-A-Sketch = Traditional Politics. Take something someone says and twist it around so as to gain a political sound bite. Who cares - talk issues!

    March 23, 2012 at 1:16 pm |
  21. MB

    Romney's senior campaign advisor (who is speaking on behalf of Romney) made the statement in a rare moment of honesty from this campaign – truly Romney is the candidate of change, as McCain said in 08… constant change.

    March 23, 2012 at 2:04 pm |
  22. JPX

    I hate to admit this but now I totally want to buy an Etch-A-Sketch. Damnit!

    March 23, 2012 at 2:11 pm |
  23. Soups On

    I am kind of curious why people keep screaming LIBERAL MEADIA ARGHHH BAD.

    Though it has been said truth has a liberal bias. If your candidate lies and gets called (by his own people even) don't get mad at the kid who says the emperor is naked get mad at the emperor.

    Hurrah for Ohio Art's windfall.

    March 23, 2012 at 2:17 pm |
  24. Robert

    Anybody who's been in the military knows perfectly well that flip-flopping is a combat strategy. Keeping your enemy off-balance, off-guard and in the dark is a very intelligent strategy. Those who cannot see it as such are victims of the strategy just as much as the intended target. Time to shut up and let those planning a victory do their job.

    March 23, 2012 at 2:20 pm |
  25. DD

    I still have my original, American made Etch-a-Sketch, works great. Quality product when made in USA.

    March 23, 2012 at 2:24 pm |
  26. Fabjan

    Baby Newt and Baby Ricky just WUV their new Etch-a-Sketches! Big Boy Mitt doesn't play such games anymore. If Baby Newt and Baby Ricky need to suck on pacifiers as well, I'm sure Big Boy Mitt can send them some as well.

    March 23, 2012 at 2:31 pm |
  27. Tom

    Etch-A-Sketch is make in China now? Holy Crap!

    March 23, 2012 at 2:43 pm |
  28. Jeff

    Another illustration that there is no such thing as bad publicity I guess. I'll bet people are buy the toy to take to rallies so they can taunt Romney with them.
    Beyond the boon for Ohio Art, this whole situation is a reaction that really shouldn't surprise anyone that has actually paid attention to Presidential elections before this one. Here's how it works: during the primaries the candidate goes hard left or right to win over delegates then moves back to the center for the general election; if not they lose. Then after getting elected they forget everything they said during the campaign. What has changed is the spotlight on politics has become brighter and information more available, so people that normally ignored politics in the past now have quicker access to it.

    March 23, 2012 at 2:52 pm |
  29. Hey, Humored

    I don't think you learn thst in 6th, I learned it in third, So he has to go back to second grade

    March 23, 2012 at 2:55 pm |
  30. sameh

    Watch for a few moments to catch an owl in the pitch

    March 24, 2012 at 2:27 am |
  31. /sigh

    and this is whats wrong with the market today, if someone famous or on TV mentions a product its stocks go up only because of the refrence instead of the stocks going up because of a product actually being good, as the market is supposed to be for....

    March 24, 2012 at 5:27 pm |
  32. sameh

    See the elephant is dying and die a very sad situation

    March 25, 2012 at 8:18 am |
  33. post icons

    So happens. We can communicate on this theme.

    P.S. Please review our icons for Windows and windows13icons.

    September 15, 2012 at 5:53 pm |

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