New York (CNN) – When I interviewed Research in Motion founder Mike Lazaridis two years ago at the launch of the Blackberry Torch, he was convinced the product would revive Blackberry’s fortunes because, “People don’t want to carry around two devices, they just want to carry one.”
He was right about that, but wrong about the device people wanted.
Thursday RIM announced a 23% drop in sales in the fourth quarter. A recent Nielsen survey found only 5% of U.S. consumers buying a new smart phone chose a Blackberry. It is a spectacular fall from grace for a company that pioneered push email and made their devices so indispensible they were nicknamed ‘Crackberrys.’
What happened? FULL POST
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