May 4th, 2012
07:30 AM GMT
(CNN) – As the “Queen of Burlesque,” Dita von Teese has seduced audiences worldwide with high-class striptease – but some may know her best as the ex-Mrs. Marilyn Manson. Now von Teese is expanding into entrepreneurship with her new fragrance.
The burlesque dancer launched her perfume in “Dita von Teese” in the UK on May 1 after launching in Berlin in October.
Von Teese says her perfume will not be for everyone – although she said her marketing people wouldn’t allow her to put an 18-and-over age restriction on the product. “I want you to think this is the perfume for a seductress, for the wicked city woman. This is not for the girl next door,” she told CNN’s Richard Quest.
“It's not for little girls. This is for adult women,” she said.
Her own fragrance is not her only business. The ex-wife of goth-rocker Marilyn Manson already has a cosmetics line, a lingerie line and her own dress line – businesses she says she knows well. Her dress line in “based on some of my favorite vintage dresses in my collection,” she said.
“I do my own make up, I am my own stylist, I worked in a lingerie store when I was a teenager, I used to sell perfume, so I think everything I do, not only are they to me stepping stones to glamour but they are also things I genuinely know about.”
Von Teese agrees that putting a celebrities’ name on every sort of product bears the risk of exhausting both name and product. She says that’s why she wants to be part of the whole process of creation.
“I have to have my hands on everything,” she says. “I don’t have people designing things for me and then having me sign off so it’s really important for me that there’s an integrity and authenticity.”
From around the web
About Business 360
CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.