July 30th, 2012
06:53 PM GMT
London (CNN) - In 2008, 92% of all Olympic swimming medallists were wearing Speedo suits. But then, after the Beijing Olympics, the rules changed. Swimming’s governing body FINA dramatically reduced the amount of skin the suit could cover, and the last four years have been a race to adapt.
Using testing techniques often reserved for aeroplanes and Formula One cars, and working with experts from around the world in its top-secret “Aqualab,” Speedo came up with a solution. It’s known as the Fastskin 3. This week’s Make, Create, Innovate looks at the evolution of this suit, and the designer’s hopes for their own Olympic success.