September 21st, 2012
05:50 PM GMT
London (CNN) – When you read that something from Apple may not be working, the frenzy in the blogosphere is amazing to watch.
Especially when there are hundreds of people lined up 50 meters from where I write, in order to get a new iPhone complete with the problem. They are ignoring us!
This time around, it's not the antenna or a silly voice command system still in beta. It's the very reason people like me love a smartphone - the map.
I can listen to songs, make calls and take photos with other devices, if I so desire (I am too lazy to, though) but I want maps at my fingertips, linked nicely to an email that has an address in it.
A few hours ago, I borrowed an iPhone 4 from a colleague who stupidly upgraded to iOS6 (he lost all his pictures and music and had to reload from the cloud - just as Apple warns will happen on older phones - and he of course also lost Google Maps) and walked around London.
Boy, are these maps screwed up. The closest bar to the office closed more than a year ago and is listed. Sometimes. Other times I searched and the new coffee shop was there.
So, it's blending old and new data streams. Meanwhile the movie theatre at Westfields in Stratford East London (next to the Olympic Park) was firmly placed on Stratford Place, off Oxford St. It's currently a building site.
But, let's be real here. Apple was tired of having its newest enemy, Google, get access to its customers so of course it had to do its own maps, just like Nokia does. So Apple will fix this. It will get better, but not quickly enough for me.
I love Street View, which I use for professional and personal reasons. I'm just getting used to using it on my old iPhone 4. Now, I have one less reason to upgrade the operating system.
I do just wonder if those headlines that this could be a small window of opportunity for poor Nokia or for HTC are also overblown?
Nokia has been pushing, rightly, its superior mapping services on its phones (I have not tested the new Lumia so I can't say how much better it is), but from the lines of people I saw today in and around the Apple Store (I still don't get that, I just don't), I doubt very much any company but Google can make hay from this.