Editor's note: The Outlook series spotlights a country to give a deeper understanding of the business, industry and consumer trends that fuel its economy. While exploring the current challenges and opportunities facing a country's economic progress, Outlook also seeks to provide an insight into its future development.

(CNN) Flying to and from Taiwan is a highly competitive business. Paula Hancocks looks at how Taiwan’s air carriers are updating their images, competing for customers and trying to win a slice of the growing tourism business coming from mainland China.

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