January 8th, 2013
04:08 PM GMT
Share this on:

London (CNN) - Remember Bowie Bonds?

I barely remembered that David Bowie was one of, if not the first, celebrity to securitize his intellectual property to raise cash, through bonds.

In Bowie’s case, he and Prudential Insurance raised funds (Wikipedia says $55 million) in 1997, giving investors interest based on revenue from his catalogue from the 1960s through 2000.

Did it work? It’s hard to say given the story seemed to fizzle out, though it’s fair to say other names have used bonds in a similar manner since then. FULL POST

Posted by: ,
Filed under: Business

About Business 360

CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.

Powered by WordPress.com VIP