January 8th, 2013
04:08 PM GMT
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London (CNN) - Remember Bowie Bonds?

I barely remembered that David Bowie was one of, if not the first, celebrity to securitize his intellectual property to raise cash, through bonds.

In Bowie’s case, he and Prudential Insurance raised funds (Wikipedia says $55 million) in 1997, giving investors interest based on revenue from his catalogue from the 1960s through 2000.

Did it work? It’s hard to say given the story seemed to fizzle out, though it’s fair to say other names have used bonds in a similar manner since then.

Bowie has always been a clever businessman.

Remember he was a folk singer, and got nowhere.

Then, he met his wife who helped rebrand him in the early 1970s during the glam rock era. Elton John, the late Marc Bolan, and Bowie set – or cashed in on – the trend.

Add that to catchy tunes and a unique voice and Bowie has sold more than 130 million albums, according to his website.

But where has he been? His last album was "Reality" in 2003 and he hasn’t been seen since that album’s troubled tour.

Tweets have shown that some people assumed he had retired, or was sick - or you could have wondered if he had been releasing songs and no one noticed. (Never! I hear Bowie fans shouting).

His website says this new song released on his birthday is a “treasure to appear as if out of nowhere.” He also makes clear this isn’t about money, but that Bowie has “something to say as opposed to something to sell.”

Let’s see how many downloads take place on iTunes and how many presales there are for the album “The Next Day” before we judge whether Bowie has made a good decision to come back after 10 years.

Some tweets have not been kind about his voice. But as one music executive told me, it was never about his vocal range -  Bowie is a multimedia artist who has been very success for a number of generations.

A new generation awaits. They may just rediscover the back catalogue of 23 studio albums without caring a bit about the bonds once tied to many of them.

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Filed under: Business


soundoff (8 Responses)
  1. RockfanD

    Big fan during the seventies. Then after he made it big his music really went downhill. 10 years off was the best thing he coulld have done. Maybe he can get back to being innovative.

    January 8, 2013 at 7:35 pm |
  2. Відеозйомка весіль Львів, Київ, Трускавець, Дрогобич

    I'm extremely inspired together with your writing skills and also with the format for your weblog. Is that this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it's rare to peer a nice weblog like this one today..

    January 13, 2013 at 10:58 pm |
  3. Carla

    libertad financiera

    January 17, 2013 at 11:00 am |
  4. johnday

    It's so obvious, that the author is oblivious of one of the most significant artists of the 20 th century. Actually, its a blasphemy, and the guy will never understand it. It,s the benefit of look ing from a perspective.

    January 17, 2013 at 6:02 pm |
  5. johnday

    And one more comment. Why dont you write about something you actually understand. It would greatly benefit the credibility of your blog.

    January 17, 2013 at 6:05 pm |
  6. annettapowellonline

    Reblogged this on Annetta Collections.

    January 19, 2013 at 8:58 pm |
  7. Irvin Freniere

    Intellectual property (IP) is a legal concept which refers to creations of the mind for which exclusive rights are recognized.[1] Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress, and in some jurisdictions trade secrets.:..."

    http://caramoan.co

    Go look at our own blog as well

    May 20, 2013 at 6:21 am |
  8. Sung Dibley

    iTunes is a media player and media library application developed by Apple Inc. It is used to play, download, and organize digital audio and video on personal computers running the OS X operating system and the iOS-based iPod, iPhone, and iPad devices, with editions also released for Microsoft Windows.:;'-

    http://calaguas.org

    With best thoughts

    May 21, 2013 at 12:26 pm |

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