February 1st, 2013
06:45 AM GMT
(CNN) - This week the European Union Chamber of Commerce released this survey on Chinese investor perceptions of Europe.
The study, which drew responses from 74 Chinese enterprises that have already invested in the EU, found that a full 97% would make future investments in the region; however 78% of those surveyed said they faced operational difficulties, mostly related to bureaucracy and high costs.
Pauline Chiou, CNN’s World Business Today anchor, spoke with Davide Cucino for his own reflections on the survey. The President of the European Union Chamber of Commerce said a transparent regulatory framework, good opportunities for merger and acquisition operations and a large market of 500 million potential consumers makes Europe an “ideal place to do business”.
While China demands more than a 50% stake in any Western company that sets up operations in Asia’s largest economy, the EU’s Cucino says the business environment of Europe will be “resiliently open”.
About Business 360
CNN International's business anchors and correspondents get to grips with the issues affecting world business, and they want your questions and feedback.