May 25th, 2011
04:51 AM GMT
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(CNN) – We all know that superheroes save the world, but maybe we need to reassess what they look like. Imagine a superhero wearing a suit - a business suit that is, rather than the caped variety.

At St James's Palace in London this week, Prince Charles gave an interesting and provocative speech as he received an honorary degree from London Business School. He is a champion of sustainable business, and practices what he preaches with his own line of food products. He is not the superhero in this story but he thinks business leaders could be our saviors.

His Royal Highness warns, rather gloomily, that the threat of environmental collapse risks causing an economic crash "which is far more dramatic and far harder to recover from than anything we have experienced over the past few years." He says we need to rethink the very economic model that Brits, and the West, take for granted.


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