In this episode of "The Boss", we met two bosses who have proven you can combine profits with public service.
They contribute to their communities in different ways, but the outcome remains the same – both get gains from giving.
Brooklyn Brewery President, Steve Hindy, is donating a portion of the proceeds of BAM Boozle, a beer he created especially for the Brooklyn Academy of Music. Better known as BAM, the venue is celebrating its 150th anniversary this fall.
Bam Boozle Beer has become a win-win deal for both BAM and Brooklyn Brewery. Steve makes collaborations like this a key part of his marketing strategy with charitable donations comes valuable exposure. In fact, annually, Brooklyn Brewery donates about $200,000 in this way.
In Macau, Fancis Lui, the Vice-Chairman of Galaxy Entertainment Group is also reaching out to his local community. For the seventh year running he's sponsoring the Volleyball World Grand Prix in Macau. For Francis, this is about being socially responsible. Francis is aware that not everyone backs his industry, so he's trying to send a positive message to the local community.
By sponsoring this and other events, like the city marathon, Francis believes he's helping to upgrade Macau's image.
In our series "The Boss", we show you what life is like at the top.
In Macau, Francis Lui is looking for ways to be bigger and better than the competition. Lui leads a tour of the construction of Galaxy Square, an area within the Galaxy Casino Resort, which will comprise nine 3D cinema screens and a karaoke complex.
In New York, Brooklyn Brewery president Steve Hindy enjoys a lighthearted moment with employees who've just returned from trips to Italy and Sweden. The vacations were paid for completely by their boss. Steve's way of rewarding his employees may seem extravagant to some, but for Steve this is more than just an incentive, it's a case of a promise kept.
In episode 36 of "The Boss" there's no rest for Francis Lui as he meets with his senior managers to discuss what's working and what isn't in the newly opened Galaxy Macau.
And in New York, Steve Hindy gets his first glimpse of the gleaming new tanks that will help transform the future of his company.
After five years and $2 billion the casino resort The Galaxy Macau is ready for launch. Our boss there is Francis Lui.
It's a moment of truth in episode 35 of "The Boss", as we find out what it took to get here for Lui as he opens his "baby."
In this episode of "The Boss", two of our bosses have two distinct marketing strategies.
In New York, Steve Hindy taps New York's iconic designer Milton Glaser to help grow his brand and in London Sarah Curran's new addition reveals a plan to attractive new customers.
CNN has spent the past eight months trekking continents searching for the secrets of successful CEOs.
In episode 32 of our series "The Boss", we ask what keeps a business leader awake at night?
For one – our first billionaire CEO, who's based in Macau, the devil is in the details. And for our UK chief executive it's all about growing the brand.
In episode 34 of "The Boss", the business leaders we're following are making a push to get their products out.
In New York and Macau, this week it's all about selling for Steve Hindy and Francis Lui.
Despite being the boss Steve isn't afraid of getting his hands dirty when it comes to drumming up business.
And for Francis, it's a first chance to show off Galaxy's new resort.
A billionaire joins "The Boss" team – on our series looking at what’s actually like to be the person at the top of a company.
You're about to meet a high-roller in the casino business.
He says working 12-hour days, 7 days a week, taught this boss humility. Francis Lui shows us how he plays to win on this week's edition of "The Boss."
(CNN) - From Hong Kong to mainland China, through boardrooms and dining rooms – we've followed him for ten months. And now we say goodbye to Michael Wu.
His catering company, the Hong Kong Maxim's Group, has broken into one of the world's biggest markets.
The challenge now is to conquer it.
To do that, he needs his staff more than ever before.
It’s time to rub shoulders with 'The Boss:'
(CNN) - On this edition of the “The Boss,” risk is the main ingredient as Michael Wu’s experimental chocolate cake hits the shelves.
But not before our other boss, Steve Hindy, launches a lager with a difference.
It's not just cakes and ale – it's millions of dollars riding on strategy, tactics and taste on episode 29 of The Boss:
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